How to make the website of the turtle

There are a lot of websites and Chinese websites. A Chinese website is not difficult, the difficult is all Chinese websites together with the turtle. The turtle is not fearful, it is afraid that the turtle has not changed;

"The site is different, but the sites are similar," said Tolstoy, a famous Russian internet watcher in 19th century. ”

A shameless act of a rogue

The bullying of the turtle is impossible to guard against. When it comes to the hateful web site rogue Acts, the window is the first. The window is not a good product, QQ, want want pop-up daily Focus, Sina home page pop-up large flash ads, high-net home pop-up registration box, a variety of Web sites pop-up various message windows, Advertising window, Customer service window, "on the Internet behavior norms of the legal Requirements" window, and so on, really "this Mairong window, you will play the most!" "Some sites relied on the bandwidth of netizens than before, incredibly pop-up video--pop-up video also forget it, his mother also automatically play!"

Spam is a classic that is never lost in a rogue act of a turtle. Recently, high-peer network frequently to send me promotional mail, i "unsubscribe", it is still persistent hair-high-peer dissatisfaction block, Gao Peng it is very lame. High-net micro-blog draw cheating, I am not surprised: only the most stupid operation team, will use the spam mail this kind of self digging brand graves of the next three indiscriminate marketing practices, this stupid team cheating is really normal. The brand of this thing, destroyed once, is forever ruined.

Some rogue acts are very covert, such as the amount of cheat clicks. In some big-name websites (Sina, Sohu, etc.), you click a title out of the specific content, but a topic page or collection page, on this page once again (or even two times), you can see what you want to see. Similar practices include incomplete display content, a few pages of content, deliberately confusing useful links and unwanted links, and so on. These practices are widely used because they can double the number of clicks on the site. And the strength of the site will not be used in these tricks, such as bullog nets, you are in the home point of any one of the title, out of the affirmation is specific articles.

Some of the actions we have become accustomed to, such as opening a page in a new window. Whether this kind of practice is rogue, everybody diverging, judge differ. Some sites all pages are opened in a new window, very annoying (such as Confucius Old Book Network), and some sites using a compromise, whether the page in a new window to open depending on the specific circumstances, people find it very convenient (such as Taobao). I personally feel that the opening of the page in the new window is not enough respect for the user, "disrespect" means "do not ask for user consent", similar behavior and the Web site or blog background music set to play automatically, this is nothing wrong, just let people feel rude. The website should give the choice to the user, the user needs to open the page in the new window, that more presses a key or uses the mouse gesture, the user wants to listen to stationmaster favorite music, then click the Play key, with the user's trouble to change the website to the user's respect. However, the practice of opening a page in a new window seems to have been widely accepted in China, and even Google's search results are opened in a new window by default, and the Chinese people change the world.

Lack of aesthetic web pages

The verb "shang" in "Surfing the Internet" is extremely strong in stating that the beauty of the net is very important. Ugly NET, will let a person completely have no desire, even if the name of the waves will not help, "Sina"? Your name is "Surf", "Blue Wave" is useless. Some nets look ugly, go to wholesale point acrylic skirt and classical connotation, dress up as Anyiru appearance, what "the public find him thousands of degrees", you think call a "Baidu" you will not cerebral palsy?

I always feel that to design the Web page like Sina and Baidu is so ugly, it is really a special talent. Sina's side bar with full-width English letters and numbers, disorder ads, messy typesetting, blue tile font, yellow-faced-like color, so that other Chinese websites do not look up: lang elder brother, you are really Chinese website, the peak of the world can not exceed! More powerful is Baidu, supposedly said search engine Web page elements are very few, can not be ugly, it is regrettable and Google, Bing a pair of, Baidu is a turtle, home soil, search results page also soil. Alas, the net and the person really is same, the temperament is not good, wears little also is useless.

The quality of Web design will seriously affect my choice. The domestic Network album, in the plagiarism of the two sites of Flickr "Baba Change" and "beat the Net", I did not hesitate to choose and pat the net, because Baba changed this site is too ugly, they are how to copy Flickr copied so ugly designers? The turtle is really a gift! Now the Baba has improved a lot, but the ever-ugly "baba" three words, as well as the footer of those messy links, or to the turtles of their deep betrayal. Similarly, the page is not the color of the ugly net, center typesetting messy Tianya Forum, are I will not use the site.

Many Chinese websites have a common problem: the length of the page is out of control. The longer the Web page, the more the Web site. Taobao and Tencent home page length is the limit I can accept. A collection of all the big-turtle Sina is the best counter example, the page like binding cloth and long. Domestic design of a better site, such as shrimp music, watercress, nutshell, page length is not long.
Check the web design is good or bad there is a very simple way: The screenshot of the page to a certain size (for example, less than 150 pixel width), the Web page is not good-looking at a glance, this and draw a little farther back to see the effect is the same truth. From the small map of the website can be seen, the best design is watercress and Yahoo, Tencent also line, than Sohu, NetEase good. The worst is Sina.

Poorly designed icons
The website icon (favicon) refers to the icon that a website appears on the Browser tab and in the Favorites folder, which is the logo of the website. Excellent site icons should be unique, concise, strong recognition, but also to convey the image of the site, reflecting the content of the site.

Many Chinese websites like to use one of the Chinese characters in the website name as the site icon, I personally think this is not a good idea. Some excellent English websites will use the website name first letter as the website icon, for example Yahoo's letter y icon, the Twitter letter T icon, the Facebook letter F icon, all looks very good, because the English letter is simple enough, can become the good composition element. Chinese characters (at least most of them are not designed) are too complex to be used as site icons. Even after the design of Chinese characters icon, such as NetEase's "easy", Taobao "Amoy", when the "when", is still thankless. Watercress in a group of shoddy Chinese website temperament outstanding, but its website icon "Beans" is almost all Chinese characters site icon most ugly. Probably watercress oneself also realizes the Chinese character icon really very is the turtle, later product did not use the Chinese character icon, "The Watercress Station" "The watercress said" the icon all designs is very good-looking. Where the customer is the most serious goods, directly on the top of "every customer-prudential products" four Chinese characters of the icon out of the mix, the Earth Turtle to domineering Ah!

The phenomenon of using Chinese characters icon is more common in individual small websites than in big websites. In my opinion, the ugly Chinese character icon is better than no icon. The technical content of Chinese character icon is too low, write a Chinese character in Photoshop, choose Font, add effect, finish, have no design feeling. If you really want to add icons to personal sites, the most flattering way is to find a concise picture instead, the effect will be much better than Chinese characters icon.

Non-Chinese website icon, pure spell design. The shell net icon is very good, with the web design combination, and the theme is very match, gives the person "the colorful technology" the feeling. Sohu's icon than Sina's icon to look a little better, Sohu's previous "Fox" icon than the current "Fox footprints" icon good-looking a lot, I do not understand why Sohu will put on a more unsightly icon. Baidu's icon is also a footprint, the failure lies in the use of color is too bad, the use of ordinary Web pages the most commonly used hyperlinks blue color, giving a kind of huo feeling.
The website icon is ugly, not the most deadly. Tencent's icon is red, yellow and green around a dead penguin (Tencent's previous icons are pretty good, it seems that the company's icon is always the more ugly). This icon has a jagged edge on the browser tab because it uses a 256-color picture format with 1-bit transparent channels. It's hard to believe that China's second-rate web site has such flaws and ignores it. The icon is not good-looking, is the level of the problem, the icon is not correct, is the attitude problem-------------------------16x16

Unsatisfactory domain name
Domain name is not "good" and "bad", only "good" and "not so good" distinction. A "Not so good" domain name, always let people think of the turtle.
The domain name with suffix is the most typical "not so good" domain name. The kaixin001.com of happy Net is the best example. Why kaixin001.com, not kaixin1.com, kaixin01.com or kaixin250.com? Their own domain name of the turtle, then gave others the opportunity, so happy to deserve to be thousands of oak kaixin.com gas death.

Chinese and English mixed domain name is also not good. To select the domain name of the site, or as most Chinese sites with the phonetic domain name, or like van vancl.com so simply in English, shell nets guokr.com such a domain name strange and earth turtle, you think you are Flickr ah.

A less desirable domain name is the domain name ending with. CN. 2007, the Cnnic 1 yuan CN domain Name promotion activity completely destroyed. cn domain name. Of course, the CN domain name Bad Word-of-mouth has another more important reason: All the CN domain name Cnnic tube, cnnic to Big Brother Tube, Big Brother can at any time unconditionally to shut down any. cn domain name. A person who dares to use the CN domain name is either a big brother or a good relationship with Big Brother. Microblogging is a very sensitive product, why Sina Weibo can do it? Because its domain name is t.sina.com.cn, do not think that add. com we don't recognize you are. cn domain Name Oh, do not think that changed the vest of weibo.com we will not recognize you or. cn domain Name OH. Similarly, QQ chat friends are very good, in their own computer installed 360 software friends, also very good, because they dare to use a. cn domain name of the company (360.cn) out of the product-I admire those who are naked in front of Big Brother.

The site's level two domain name, sometimes also let the site exposed to the slip of the turtle. Renren's Personal Message Board page address is gossip.renren.com, get all the messages of the action is named Getgossiplist, a gossip, how accurately reflects the positioning of renren and function Ah!

The title of a sissy

A good website title can be summed up in one word: short. The title of the website is too long, appear both long-winded, and not emboldened.

The following is the title of some websites in China:

Watercress: watercress
NetEase: NetEase
Happy: Kaixin
Sina: Sina homepage
Tencent: Tencent Home
Taobao: Taobao-Amoy! I like it
Sohu: Sohu-China's largest portal site
Nutshell: Nutshell net guokr.com-technology, intellectual interest, life
BLOGCN: China Blog Network to provide professional blog services
Blogbus: Blog bus: Blog bus _ Free blog to register your own personal blog Web site space
Youku: Youku-China's first video site, providing video playback, video publishing, Video Search – Youku video
Potatoes: Tudou _ Everyone is Life's director _ Online video watch, original video upload, mass video Search
Everyone: Renren, China's largest real-name SNS social network. Join Renren, find old classmates, meet new people
US group: American Group Net-buy once a day, boutique consumer guide – provide you with the best group purchase service
Handle: Handle NET Beijing Group buy website-Superman air mass Purchase website-"0" risk group Purchase-high quality super low discount
Excellence: Excellence Amazon: Online shopping: Books, mobile phones, digital, home appliances, cosmetics, watches, jewelry and other on-line sales
Jingdong: Jing Dong Online shopping mall-the first choice of integrated network shopping, is the conduct of goods, machine to play invoices, door-to-door pick-up, save money and rest assured
When: Dangdang-online shopping center: books, mother and child, beauty makeup, home, digital, home appliances, clothing, shoe bags, genuine low price, cod

NetEase, Sina, Tencent performance is good, Sohu poor one file. Sohu said that he is "China's largest portal", what is the real situation? The traffic rankings of these four websites are from high to Low: Tencent, Sina, NetEase, Sohu, so the title of Sohu is the longest, the most is not emboldened, haha.

The kaixin001.com of the turtle only wrote three words: happy net, and then opened the gap between the renren.com and the Earth Turtle.

The shell net really has no confidence to own domain name, it is the only website that writes domain name in the title.

Blogbus's headline was a bit of a hassle, and BLOGCN's title seemed very skilful.

The titles of video, web, and group buying sites are long, as if no one knows. In fact, the title is too long to dilute the core information, shorter may be better, such as: "Youku-China's first video site", "The United States Network-the best group purchase", "Jingdong-integrated network shopping preferred."

Longer than the title of the turtle is the title of the punctuation is incorrect: excellent network with two colon, Youku, Tudou's punctuation mark is a half-width English punctuation. The choice of punctuation is actually a dilemma, with half a corner of the English punctuation is not correct, with the whole corner of Chinese punctuation is not good-looking. So the title is short, so you don't get the punctuation problem.

The promotion of the low-end of means
SEO (Search Engine optimization, search engine optimization) as a technical means, is a neutral word, in the domestic but hard to be made into a derogatory word. In my concept, seo means: There are such a group of people, their strength is not enough, mediocre ability, creativity is scarce, do not come to technology, do not good content, had to sell links, heap of keywords, cheat traffic, in how to seduce the search engine to work hard.

than SEO more under the things called SEM (search Engine Marketing, search engine marketing), mainly to do some keyword ads, bidding rankings, Crisis PR deletion of the activities, pimping sell counterfeit, in the network through the bullying way to make money, bad character bad.

With SEO and sem of things, most of the turtle. The above mentioned when, excellence and other sites, "long title" is the most commonly used SEO method, because long title can contain more keywords. Judge whether a webmaster is a turtle, see if he said, "Search XX keyword, this station rank X" such words.

Rather than sharpen your head every day and think about how to make your site rank better in search results, spend more time creating better content for users and providing better service--this is the best SEO and sem means.

Plagiarism everywhere

Plagiarism and infringement of intellectual property rights have always been the favorite thing for Chinese websites.

I said, "Sina blog is the worst blog", and Sina blog below the terms of service indignation:

For the user through Sina Network services uploaded to the Sina website can be publicly access to any content of the area, users agree that Sina has free, permanent and irrevocable rights and licenses worldwide to use, reproduce, modify, translate, create derivative works, disseminate, perform and display such content (whole or part).

Now I think, this clause is simply too good, countless stupid web site, silly Force netizens, silly newspaper magazine, Silly Press has a pair of Sina face, justly to the original content of others copied, grilled over, picked over, change over. Baidu Library is a fart, such as Baidu library such individuals, websites, institutions, companies, industry countless, is the most terrible thing in this country.

What can you do for a copycat? Two sentences at most. Scold what? "Plagiarism, baby, no butt?" No, it's not science, genetics tells us that two of adults with an anus have a baby who has an almost-fart eye; No, the blow face is too small, many people have no orgasm in life. Alas, play flowers useless, not as simple to send a sentence: "Your mother forced plagiarism, the whole family!" ”

Everywhere in the Cottage

A person copy, called "plagiarism", a group of people copied, called "Cottage." Cottage, is a kind of hopeless in the Earth turtle.

Chairman Mao said: "Plagiarism is not wrong, the cottage is reasonable." "The cottage is the first productive force," said Grandpa Deng. "SNS website, lbs website, micro-blog, group buying website ... For many Chinese websites, I am a cottage, therefore I am.

If the Sina net is a brother of the boundary of the turtle, then everyone net is the eldest of the cottage industry. Renren, you copied out the style, copied out of the level, copied out of Asia to the world, you than Facebook first listed, although the fall of Dad do not know, but you are still the pride of our Chinese people. You know, like Facebook, that "the essence of social networking is shooting and handing," and it's a commitment to localize this creed-"on Renren, to find your adultery." ”

"Make Renren the world's most cattle products, I think we can completely surpass the product on Facebook, to do the best SNS in the world." "All imperialism is paper tiger, everyone net, rest assured to fly, from sex to Cao, do the world's first delivery site:" The people, find students; ”

Source: http://www.lihuazhi.com/archives/529