How to make the website ranking to overtake the competitor during the Spring Festival

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During the Spring Festival, the national enterprises will have a holiday, the corresponding corporate web site will stop updating, but the search engine will not stop working, spiders do not need a holiday, also do not need to pay overtime, then in this period of time, it is likely that your site ranked by competitors to overtake. Whether it is a friend of Yellowstone SEO industry or Yellowstone business owners, should pay attention to this period of operation. Similarly, we can use the Spring Festival holiday time to surpass the competitor's rank. Let's analyze how to do this.

First: Content source strategy during the Spring festival

Once the holiday, the basic staff are home for the new Year, no staff, the site will naturally stop updating. Site updates and rankings are closely related, if we can do "no I have", when the competitor to stay updated when the update, we are likely to surpass the competitor's ranking. So everyone has a holiday, who will write the article? In fact, this problem is not difficult to solve.

(1) Bonuses to encourage staff to write a summary

The staff is the enterprise biggest wealth, everyone knows this truth, I believe that in doing their job at the same time, so that employees write a 500 words above the article is not difficult, so we can start before the holiday all the staff to write year-end summary, customer service experience, market development experience and so on, and can be supplemented by the awarding mechanism, Promote employee participation and ensure the quality of the articles. The source of the problem solved, the release is not a problem, if you can release the time, we just have to set the timing is OK, if it can not be scheduled to release, then the owners only need in the free time to "copy, Paste, release" Three steps away, you can complete the site update.

(2) Purchase of third party articles

Now many Granville Web site can hire writers, and can be billed according to the number of articles, we can buy a sufficient number of articles before the Spring Festival holiday, each article about a dollar to a few yuan, according to the National 2012 Spring Festival holiday arrangements, from 2012-1-22 to 2012-1-28 day vacation, Update 1-3 articles per day, 7x3=21 article, according to 1-3 yuan per article calculation, a total of 21-63 yuan, which is all enterprises can afford to pay.

Of course, the above program is not only can be used in the spring festival, usually the same applies.

Second: During the Spring Festival content publishing strategy

The content source solves, another question is "who publishes", because everybody has the holiday, nobody is responsible for publishes the article, then how to do? In fact, this is not a problem at all.

(1) Regular release of the program

A lot of web site procedures with a regular release function, such as the blog used by the WordPress program, with a regular release of the article function. But many enterprise website program basically does not have this function, then how to do? In fact, many of the relevant tools, a lot of content collectors will be published to the site's functions, such as the engine collector, as long as set a good time. The disadvantage is that the computer that executes the program must be open, if it is its own server, the problem is not big.

(2) The owner publishes

Already have content, only need "copy, paste, release" Three steps can complete the website update, use not more than 5 minutes a day, have the opportunity to surpass the competitor's rank, I believe we will not mean this time. And now through the mobile phone can be online, more can be in various occasions of free time to complete the site updates.

But also can entrust to the family, is also a very good choice.