How to make the website shopping cart link more efficient?

Site Shopping link design is good, high efficiency, directly related to http://www.aliyun.com/zixun/aggregation/9332.html "> website conversion rate is not high." Many users to enter the shopping cart link after the purchase, which for the site loss is not small. How to make the shopping cart link more efficient? Renowned E-commerce Intelligent Application platform experts, Hong Kong Marine Science and Technology (www.idcsea.com) that from the problem, in the design, operation and so on to solve problems, or to improve the efficiency of shopping carts.

Overseas research shows that more than 46% of online customers say high shipping costs are "a very important reason" for abandoning their shopping carts. In response to this, for low-cost items, the cumulative consumption of a certain amount, the proposal to consider free shipping; At present, most of the domestic E-commerce site for freight have more flexible settings, the fulfilment of free shipping is a common form, you can innovate on this basis, to find more suitable for their own products freight pricing methods.

In addition, the study also shows the reasons for abandoning the purchase in the shopping Cart:

1 Compare price information. 37% of customers want to be able to make a comprehensive comparison of commodity price information to determine whether it is worth buying now. In this regard, the site can consider the goods before and after 1 months of purchase information to do a display to facilitate the user to view.

2 price factor. 36% of customers said prices exceeded their acceptance. Lack of money is a very real problem, for businesses, whether you can consider giving a customer difficult to refuse the price. Unlimited low certainly impossible, customers will not believe that such goods are good goods, so, at this time can provide additional concessions, discounts or free shipping and other means. Or, display the commodity price information at the same time, show the same goods in other websites price information, in the advantage of the comparison to stimulate customers to buy.

3) Discount information. 27% of the customers expect a significant discount from the business.

4) offline purchase. 26% of customers want to be able to buy online products at the physical store. Physical shop and shop together with the way seems to be the trend of the future, users on the network to understand product information, determine the best object to buy, and then to the physical store to pay, take goods, this process is a lot of users more easily accepted.

5 can not find a suitable payment method. 24% of the customers said they could not find the preferred method of payment. Shop payment methods must have a variety of options, Alipay, PayPal, credit card payments, etc., for foreign trade shop, must be set for overseas users to pay the custom payment interface, otherwise, how to complete shopping?

6 cannot find customer service help. 22% of customers say they are not able to find online customer service in the face of a problem. Customers are not as familiar with the site as we think, especially for new visitors who can't even find the registration button or how to view the cart information, which is a handy online customer service communicator. It is recommended to set up an instant communication interface for online customer service personnel on the website, or to place a toll-free number in the most obvious area of the site.

7 security concerns. 21% of customers are still worried about online shopping. These 21% of customers are foreign statistics, you know, foreign shopping sites in the site security to do a lot of work, SSL site encryption or McAfee website security certification, etc., therefore, overseas users in the uncertain site is not safe, based on whether the site has a security certification to judge, They have evolved a habit of accessing only those websites that have a security certificate. Therefore, for the user security considerations, at the same time enhance the security performance of the site, thereby enhancing the user's trust on the site, suggest shopping websites, especially the foreign trade shop to the site security certification.

This article is reproduced from www.hiwto.com.