How to make use of medical soft paper to promote new situation in medical enterprises

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Many medical enterprises are always contradictory, "traditional hospitals need not to do network marketing?" What is the best way to promote network marketing? In the face of paper advertising, Baidu bid promotion, newspaper and magazine promotion, many have personal experience of the webmaster have such a feeling, the promotion cost is too high, beyond income. And gold panning media director that as long as your company's products in the network sales, you need to do network marketing, and soft text promotion is the mainstream network promotion method of a very high cost-performance model. Perhaps you do not believe, perhaps you are still hesitant, so as long as you see the small number of points, you will not hesitate to choose Medical Soft text release.

First of all, network development is the general trend. With the increase of the influence of the network to the populace, now the network soft text promotion has become one kind of more effective network marketing way. The concept of a soft text that can be widely disseminated and accepted by the viewer is also more popular. Good soft text like cotton in the possession of needles, but not dew, grams of the enemy in the invisible.

Second, the hospital to develop medical soft text to promote a good foundation. Mainly in the material resources, a lot of soft text is not recognized by others, is because of its single material, empty content, from the enterprise practice, can not really mingle with the reader, form interaction, naturally can not attract readers attention. And the medical soft article innate have a lot of writing material, such as sharing a variety of disease knowledge (prevention, daily care, surgical treatment, etc.), promote advanced technology therapy, hospital humanities style ... The point of view is too much, the key is that regardless of what is written, are closely related to the lives of patients, so it is easy to arouse the reader's resonance.

Third, the medical industry to rectify the storm, medical soft paper easy to break ice. According to the relevant departments disclosed, for the medical profession false propaganda, malicious competition, illegal information dissemination crackdown rigorous investigation. Many hospitals like in various forums, post bar, classified information posted on the Internet, is now basically halberd. The choice of medical soft text release not only through the high authority of the media to obtain faster transmission and reprint, is also to increase the audit threshold for the manuscript, many hospitals sometimes do not know what kind of manuscript can be hair, what kind of manuscript can not be hair, often sent a few days to be deleted, and go medical media not only timely to you to make a notice, but also to ensure that included, Save unnecessary losses.

Four, the limitations of the free platform. As a webmaster of a medical website, you will find that the construction of the outside chain of the hospital website is too difficult. First platform is not easy to find, specific performance for the low weight platform included instability, high weight platform industry is not related. Finally found a, "Sorry, do not add links", let us stationmaster sentiment, good outside the chain construction is to attract Baidu spider crawl site important way, is also the important entrance of investment, the choice of medical soft text release is also to ensure high quality outside the chain reason.

Five, the creation forms various, avoids the risk. Xiao Bian believes that, like investment, do not put eggs in a basket. The market is fast changing, the patient's feeling every moment is also different. We cannot describe it in a uniform, the picture of the time we have pictures, the video commentary on our video, in the face of the loss of patients we can choose the form of dialogue, in the face of readers questioned, we should be successful cases to fight back, when the abstract does not understand, we can realize the soft story, and the reader interaction, We carry out soft wen emotional attacks. However, the real environment many times limited our play, the choice of medical soft text release, will let you brush ink.

Finally, the small series that marketing is the general trend, is an important platform for self-expression, the choice of medical soft text marketing less investment, to attract potential consumers eyeball, and strive to earn foot yell at the same time, effectively avoid some companies crazy advertising, save costs.

This article originates from the gold panning Soft article: http://www.faruanwen.net/tuiguang/2013/0514/20455.html, reprint please specify!

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