How to make use of strategic vision to build an entrepreneurial website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

First, site positioning is the primary task

The internet in China, all kinds of web sites in the emergence of the. In the past two years, the housing market, the stock market slump, so that a large number of hot money to the concept of stocks, social SNS, the public, business-to-business, group purchase sites, classified information, and other sites of the ads in every corner of our lives, such as: Bus Mobile TV, Subway media, newspapers, office All the media we see can be advertised on different websites. This is a fiery era, every entrepreneurial desire of young people are eager to. However, anything is the most taboo, no strong financial and technical strength, follow the doomed failure. So for our grassroots webmaster, in the early start to do market research, grasp the site positioning is necessary to do the homework.

Second, the establishment of the site management of the phased goals

I believe that webmaster are the envy of the integrated operation of Tencent, the size of all, Tencent products reach every corner of the Internet. Tencent's success can not be separated from Ma's strategic positioning, but in the era of interconnected industry, we also imagine Tencent as big and do the whole, it is almost impossible. One of our lack of sufficient funds, two do not have strong technical strength, three no professional operations team, Tencent, will lose no doubt. We can start with a one-year short-term goal, not too high, and based on existing financial and technical strength to develop a achievable goal. Then set a 2-3-year medium-term goal, in the context of short-term goals can be achieved, and then set a medium-term goal, the short-term goal is the initial stage, the medium-term goal is the stage of development, and finally set a 3-5-year consolidation phase of the long-term goal, step-by-step. Let us remember: there are plans that may fail, but no plan is doomed to defeat.

Iii. optimizing the integration of existing resources

For any initial venture, people will face the shortage of resources such as capital, talent and interpersonal relationship. Then, how to optimize the hands of existing resources for us is important, the level of resource utilization often determines the future operation of your site will be successful or not. The most important resource is the capital, then the talent, and finally the relationship. There may be some webmaster will put the relationship in the first place, but I think the relationship can be developed, but money and talent is our imminent problem.

Iv. build a team suitable for the short term development stage

When he was interviewed by reporters, Bill Gates was asked, "What would you most like to leave if you were dumped in a desert?" he said he "needs to leave a team of 20 talents" and the importance of the team in the course of operations.

What kind of team do you need for an entrepreneurial site?

1, Design department: Art design front-end design;

2, Development Department: Program Development;

3, Marketing Department: Website Business Department customer service;

4, network promotion: SEO SEM Editor

For the above team, may consider the cost reason, we can let the team's role cross, one can reduce the operation cost, secondly can let each member of the team be familiar with each link business operation.

V. Training and Learning

For an entrepreneurial team, what we need most is learning and learning. There are several ways we can learn:

A, Internal cross learning: With the department's ability to give weak training, different departments of knowledge complementarity;

B, Exchange Learning: More to attend some of the same industry salon party;

C, the purchase of professional books to learn;

Vi. Retention of core talents

The internet industry is a very open information industry, for the initial start-up of the company, the core talent loss is the most lethal. Entrepreneurial general management of the company is not standardized, in fact, it can not be very normative. The loss of core talent, perhaps their departure may immediately become your competitor. To avoid the risk of core brain drain, we need to do the following:

1, looking for like-minded people to work together, with the same interest, perhaps you can become a long-term partner.

2, with your partner full communication, a lot of core talent loss is due to the lack of willingness to communicate, resulting in estrangement.

3, to your partner promised return, the return can be short-term, medium-term, long-term, for your short-term promise, must be honoured.

4, pay attention to tap the potential of grass-roots staff, once the core brain drain, can fill vacancies.

Vii. Pre-sale and after-sale

The cost of the operation of the website depends on the profit of sales to fill the operating funds, in the long term, sales are not good, the site can not be long-term development. Now we can sell a lot of channels, in addition to hit the money of the traditional media and portal advertising, we can use the free SEO and sem promotion methods. The crux of the matter is, how do we mobilize the enthusiasm of the team staff, in the modern era of more and more attention to the spiritual life, like the previous sales staff that the spirit of the desperate to do sales of less and more people, modern more attention to my quality of life is what it looks like. In addition to the traditional bonus and commission incentives to mobilize the enthusiasm of the sales staff, we should pay more attention to their life and talent training mechanism.

Eight, attention to detail, at any time to correct the operation of the wrong link

A good plan will also encounter such or such problems in the course of implementation. We are not afraid of problems, fear is that there are problems we do not know, and even know not to correct. An excellent strategist needs to monitor the implementation process continuously during the process of implementation, identify problems, ask questions and correct problems in the process.

Author: Shenzhen website construction

Original address: http://www.szmynet.com/viewinfo.asp?id=2778

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