How to make your email marketing more effective

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Recently, and a few network marketing friends to communicate, found that they have a general distrust of EMD mail marketing, and even scoffed. E-Mail was born in the 70 's, can be said to be the oldest Internet communication tools. Even today, when instant messaging is rampant, mail is still one of the most important tools in everyday life for everyone.

So why is email marketing generally distrusted?

Now the mail marketing is generally advertisers to buy a set of mass software, and then hastily write a product promotional materials, buy a group of email accounts or use software to search a large number of e-mail accounts, and then mass out is done. And there are many mail marketing companies directly to provide customers with a large number of their own registered false email account, such an account even if sent out, it will not produce any benefit value.

Mail marketing has three key points, respectively, for the target users, mail content, mass system. The user experience is an important metric for these three points, and the user experience here is the ability to send target users the content they want to know and address a particular need.

One target user

This is the most important part of email marketing, who are you sending emails to? Usually there are two ways to get, one is the user likes your website or product, the initiative to subscribe to your email, they will give you the account offer. The second way is to buy or search for a large number of accounts, this account you do not know who is your target users, so the quality is not very high.

Direct access to accurate target customer's email address is the ideal state, but in practice it is unrealistic. Only through as much as possible to get the real account, and then send them mail, through the number of credit, delivery rate of statistics to filter out the high quality of the mail account.

Two mail content

1 Unsubscribe Function key settings

The most important point of the message content is to set a unsubscribe function key first. Since we don't know what the object of our email is, we can't tell if our product or service is right for them. And the unsubscribe feature allows them to choose whether to continue to subscribe to our emails, and we can therefore determine if they are targeted consumers. The UNSUBSCRIBE function key can help us to screen the target consumers well.

2 Writing tips for titles

Writing titles and content requires a lot of skill. If the title is not good, not only will not let users open the mail, or even directly into their trash. Do not use special symbols in the writing of headings, and do not use sensitive words such as free and delivery. These special symbols and sensitive keywords make the system a spam message.

3 Writing Skills for content

Content must not just a blunt introduction and a link, such mail users will receive a lot every day, no one to click on such links. To tell you a little tip, you can add some value to your email, such as some popular knowledge or tips for the product, which is often the most appealing to the target consumer.

4 How often a message is sent

Frequent email is the main reason for annoying users, imagine a user opened the mail in the morning to see the same person sent seven or eight of the same message will be, even if the content is good, will be directly deleted. It also produces an extremely bad impression of the product or service. Therefore, it is necessary to maintain the appropriate frequency of transmission, the content of more large Web sites can be maintained every Monday to two times, small sites can send three to four times a month mail.

I have to receive a lot of this promotional mail every day, the most impressive is the Zhaopin mail. First of all, I subscribe to the mail, I do not have the need to find a job, but he provided me with an added value, can tell me my focus on the position of several positions now, this is the main reason he can let me stick to see. Second, its user experience is very good, unsubscribe function directly on the top of the content, very eye-catching, and every once in a while to send a special email to ask if you continue to subscribe.

Three-mass system

Good tools tend to make your work more efficient, excellent mass software will have many additional functions, such as automatic conversion of IP, the number of credit, delivery rate of statistics. It is worth noting that if the conditions allow, as far as possible with multiple accounts using a variety of software for mass, so that not because of a certain software or some accounts by the system to shield the punishment and sometimes miss some target users.

e-mail marketing is just a tool, the above is only a tool to use some of the skills, but at a tactical level, the real strategy is to find the customer's potential needs, fully tap their own products, so that they can meet the needs of users, and then through the message to the maximum extent to the target consumers Article original in the high-end website construction http://www.bygw.net, reprint please attach link thank you.