How to make your site a good opportunity to promote

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More and more Web sites are aware of the importance of promotion, so all kinds of promotional means emerged. If a website can take the initiative in the promotion, then the implementation of various promotional strategies will be more handy, promotional work will be more effective. In the promotion of the opportunity to take advantage of the first to do a good job in the site optimization. To successfully promote their own website, you must first the content of the site to attract more clicks to find their own site positioning, targeted to clear, so that the next promotional work has a clearer direction and purpose.

(1) Construction of a good web site framework

First, the Web site's framework requires clarity and ease of use. If the user is difficult to understand the content of the site, then they are not able to buy products and services. Therefore, try to use some eye-catching headlines or text to highlight the site's product or service range, and focus on marking and highlighting features of the product or service. The choice of these headings or words should try to use the language features of search engines to optimize search engine results.

Second, a good website must be directed clearly. You can use hypertext links or picture links to make it possible for users to move forward or back freely on a Web page. and use the "ALT" identifier on all images to indicate the name or explanation of the picture. In addition, the design of the website must be humanized, to stand in the user's perspective to the user's needs as a basis for the design of the site.

Finally, open the website forum or industry news channel. Open a forum, divide the good column, can increase the user to the website adhesion sex. On the other hand, use the forum to create a communication platform between users, but also to increase the site's industry appeal, its promotional role is fruitful.

(2) Pay attention to the renewal of the website

A Web site with the Times to attract more customers. Site updates not only require the management of the site operators update, but more importantly, to try to rely on the site channel involved in the industry's registered users to constantly update. For large comprehensive web site, in addition to the general news, more need in the general news on the basis of their own editing, so that the user is willing to look at the content and form, which requires the site to give full play to their own strengths and characteristics, to make their own characteristics.

In addition, to do an information service nature of the site, but also need some local news. This requires the site to establish information stations, in the shortest possible time to release the latest information.

(3) Do a good job of word-of-mouth propaganda website

Website Word-of-mouth Propaganda is currently a lot of web sites in the promotion of a problem neglected. To do good Word-of-mouth publicity, first of all, to make their own characteristics of the site, can be content, but also can be design, and secondly, to the characteristics of the site is very good performance, so that users can in the shortest possible time to see the site can bring benefits; again, to be in the site's key location to set hints, to induce users to promote Word-of-mouth Finally, the site's domain name as far as possible to take more easy to remember and spread, the site's Chinese name should be as easy to remember as possible. To do the site is not to engage in art, users need is straightforward information, not hazy beauty.

(4) To ensure the fast download time of the webpage

When browsing the site, the 10-second wait time is about the same as the 5-minute wait time in our daily life, so avoid using too many or too large pictures. Animated GIF pictures and Java animations, for example, can make the site's graphics or text dynamic, but this will not only increase the download time of the page, but also distract the audience from other information on the site.

Website to promote success also need to do a good market analysis. To promote their own website, in addition to the analysis of their own site, but also to analyze the situation of customers and competitors, in order to better formulate promotional strategies.

(1) Do a good job of the site type positioning

First you need to be clear about the location of your site. Information service type, or sales service, or integrated Web site. Website as the carrier of information, the main function lies in the hair of information, reflecting the characteristics and concept of the site. In addition, if you are a service-oriented website, you also need to increase the online order and payment functions.

(2) Analysis of Target customers

A clear website for the customer base for the website to promote the direction of great benefit. Understand the site's customer positioning, product customer positioning, customer group age, gender, education, occupation and other information, can be clear what kind of promotional means to be able to in the shortest possible time to push the site to the customer.

(3) Analyze competitor's situation

Analysis of opponents, the enemy, to be able to identify their competitive advantage. Only in the full understanding of the situation of the industry, can develop a suitable promotional program, Yang has the director, to avoid their own short, use as little human resources and resources to promote the site to become the focus of attracting customers.

Workers, only do a good job in the preparatory work, can choose more suitable promotional strategies to promote the site, in order to more effectively put their own websites and products or services recommended to customers, in order to bring better economic benefits for themselves. This article is published by 5654.com,aidanji.com Network, Welcome to reprint, please keep this link, thank you for your cooperation!