How to make yourself a "core figure" in the group buying market

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Do not know when, their ears to buy from the "glutinous Rice Regiment, the United States Regiment, Litters Regiment, handle, public comments," reduced to the United States, glutinous rice, the public comments, and then directly is the United States the exclusive endorsement of the regiment. Some time ago the United States Regiment also announced its own earnings in 2013, the data show that the total income of the United States Regiment in 2013 16.6 billion, the whole year to achieve a profit. This is the first in the group buying industry, compared to other resources, channels, funds continue to grappling with the manufacturers, the United States Regiment's profits should be good news for the industry. In fact, the first group with the United States to join the Chinese group Purchase market enterprises have a lot, including high friends, initially are Gaofu, has an extremely rich resources, can be in such a situation the United States regiment to achieve beyond, visible wang in the operation of the pragmatic and stable style.

Site vs products, product wins

Focus on products and services, not blind investment and expansion. When group buying is hot, I think we all should know what is the best thing about the company at that time? Yes, it is advertising, burning money to play marketing. Can say that time, the streets are everywhere, can be heard in the propaganda copy, propaganda slogan, can be in this one seemingly occupy the site of the juncture, the United States Regiment has been sitting still, but will be more focused on product development and market demand excavation. But this time the American regiment still did not choose to expand the market, but is slow and steady, tamp precipitates own user. Because in Wang's view, the service experience is a vital part of a new industry, as long as this part of the consumer recognition, it is the most effective advertising, the most appropriate brand publicity. Not only that, when other manufacturers are busy burning money to start enclosure, the United States Regiment seems to fall again. The United States began to enter the city, but 90 or so, and other manufacturers have begun to claim that the city of cooperation has reached 200, so this time the United States Regiment busy what? Yes, that's the detailed layout of the vertical area. From the data, the United States Regiment 2013 from the movie ticket purchase volume accounted for the Chinese film box office of about 10%, the hotel group deals also accounted for the entire hotel group purchase industry 70%, the United States Regiment in the film, hotel business of the absolute advantage has been reflected, and gourmet dining on the independent client will soon be online, Before many competitors to do this scale, before the vertical field of focus on work. Not only that, in the quality of control and reference, even to the new city, the United States to take the strategy is still self-employed, and in this process especially attention to the refinement of indicators, and set up specific financial indicators, pragmatic and accurate to achieve the ultimate.

Desktop vs. moving, moving wins

The time of the United States, its inherent brand culture is at the right time to do the right thing. When everyone is in a cold winter, the United States began to use BMW began to recruit talent, in 2012 launched a BMW recruitment boom, which also provides a guarantee for its long-term sustainable development, whether Wang or product consultants, Top-down is a kind of practical spirit, the vision of the United States can be seen. But this is only the tip of the iceberg, and the United States is far more than the timing of the grasp. Mobile Internet concept is the two years before the start of the fire, in the previous to the mobile end of the understanding is not too deep, it can be said to be in the profit model of uncertainty and information presented defects so that everyone is not optimistic about the mobile end. But the American regiment did not, it foresees the convenient and convenient features of the mobile end will cause changes in consumer behavior, so in 2011 began to start mobile client development, after 3 years of time, the United States are now the main mobile client users more than 50 million, from the mobile end of the transaction volume accounted for the total turnover of 65%. The United States to achieve profitability in 2013, this is not unrelated to the strength of the mobile end. Moreover, from my personal point of view, the United States and the Mobile Site page color collocation is very soothing, giving a very comfortable feeling, the operation is also very convenient, the box like the layout of the core content are displayed, concise and convenient. Mobile Port The United States has taken advantage of its hotels, food, movies are also showing separate app, in the competition is not very fierce in the three or four-line city, the United States Regiment is not idle. Today, the United States has reached more than 200 cooperative cities, of which three or four-line cities accounted for One-third. The business growth rate is 3-4 times the average. In the three or four-line city, the American regiment's influence can be said to be similar to monopoly. Daily active degree is also much better than other competitors in the public comments, and so on, with the rear, the United States and the continued growth of the group is less resistance. In the last time to return home (three cities), all of us talk about all the United States Regiment, and the United States to give concessions really very affordable, some steak, hotel package discount strength is very tempting, the United States such a appeal, really impressive.

On the negative news about group buying we have not heard, from the previous group of chocolate fraud, to the later group of Swiss table fraud, and then to some of the food group to suffer unfair treatment, group buying industry questioned sound. When everyone starts to doubt the quality of the group buying service, the United States has adopted a series of public measures to ensure the interests of consumers, such as "No consumption at any time refund", "buy coupons expired without an unconditional refund", "Consumers are not satisfied with the United States Group on a single" And so on, the United States Regiment said also did it, Corporate conscience so that more consumers began to trust the United States Regiment's brand, trust the United States Regiment services, not only that, at the consumer level, the United States team dutifully, at the merchant level, the United States Regiment is as far as possible to make it closer to a higher level. As mentioned before, the United States in order to ensure the quality of their services, in particular, attention to the refinement of indicators, and set up specific financial indicators, and the choice of large market operators, the United States Group is basically through the visit to business, rather than discuss the details of services and other specific issues, and hire professional BD personnel to buy specific items of the consumption score, Group buying quality and personal linked up, from the internal promotion of the quality of group purchase development projects. The U.S. team for consumers and businesses, can be said to get through the product supply of the two sides of the communication gap, the quality of its own guarantee of the nature of the service is not a problem, the frequency of service in the group buying industry is unique to get everyone's support is also a well-deserved.

In particular, the success of the United States is the industry reshuffle given the opportunity, it is better to say that the United States, as always, adhere to the market, in the face of marketing, enclosure and many other temptations, the United States from the beginning to always remember what they need, it is this reason to let Wang the United States has more development of the initiative. But at this time too much talk about the United States Regiment 2015 100 billion grand goal and future profit depth is still too early, after all, the United States Group in group buying has not suffered bat real competition, has not seen the next step of micro-letter strategy, so there are many uncertainties, but the rational development of the United States, Who can say that it will not withstand the test of the market again? But the success of the American regiment has given us a good revelation.

1 operating site attention, the field is not the key to product management, nor is the only key to the future, how to deposit users, recognition and acceptance of your services in order to achieve the creation of all attributes possible.

2 The current capacity of social media information is far from the beginning of development, its influence on Word-of-mouth is self-evident. As a product enterprise, the consumer's psychological expectation and the actual level are the key to measure the existence value of our products, any enterprise can not pursue the unilateral policy, strict to the user, loosen in the enterprise, the two hands grasping can realize the long-term and stable development.

3 The importance of moving end can not be said again.

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