How to manage a good SEO team?

Summary: SEO is not a person's job. This sentence does not know where to see, feel very classic. Now the network companies, are team operations, there are many studios, 3-5 of people, many many. They are no longer seoer, but seoers. Any company, any regiment

SEO is not a person's job. This sentence does not know where to see, feel very classic. Now the network companies, are team operations, there are many studios, 3-5 of people, many many. They are no longer seoer, but seoers.

Any company, any team, more than 3 people, there must be a problem, that is management ~! Management is not good, the strength of the team must not play out. Some people SEO technology is very strong, independently in the team, we need these people, the team has such one or two are also necessary, but, if the company let these people go it alone, then the strength is far less strong.

About the importance of SEO team not to say more, today's focus is, how to manage a good SEO team? What is the process of SEO team operation?

First of all, receive a SEO project, need to customize a feasible goal for the project, this is to sign an agreement with the customer must be clearly clear. The most important is the keyword and conversion rate. Notice here that the conversion rate is a factor that many teams overlook, in fact, the conversion rate can become your weight to increase income. E-commerce site is to make money through SEO, our target keywords and long tail keyword conversion into customers will have the benefit. Some teams will directly sign the skin-a similar agreement, this is like to do Taobao customers, not recommended.

Site received hand, to analyze things, mainly log log check, spider access record, search traffic and keywords, conversion rate and single page analysis. Second, you need to focus on what your customers need, industry status and industry needs, find the right force point.

For example: tourism site, you can borrow a lot of holidays to make a fuss, the holiday as the main keyword, so as to avoid the tourist location and travel line type of fierce keywords. The battle is badly beaten and not much effect. Group buying sites can also use the same city category of Evaluation keyword fuss, to avoid the same city target keywords.

The second step, contact the non-SEO department, the basic elements of the site, art and procedures, as well as product packaging and optimization. Because the site art and SEO is carried out at the same time, and the SEO does not change the site template too much, so, modify the site needs to be intensified, only occupy the entire process of about 1/5.

Thirdly, after the whole scheme is determined, the SEO implementation of the website should be controlled comprehensively. Programs generally include, product modification and recommendations, SEO site optimization, seo outside the chain construction program, template art optimization, keyword and single page optimization program. Each task is a module. The project manager needs to consider how much time each job requirement is completed. When you are sure, use the Gantt Chart for this workload and schedule. corresponding to each node, and then consider, who is suitable for what kind of work? Put each person into each node separately. This completes the project allocation work initially. Experienced project experience, it will be appropriate to complete the distribution of personnel, this is to investigate the project experience is good or not place.

Finally, data monitoring and data feedback are unavoidable. SEO work on data analysis is even more important than before. It is very important to modify the scheme based on the results of data analysis.

Teams can play a huge role only if they cooperate.

This article originates from the Breeze Http://www.qfpaper.com/down, reprint please specify