How to match the keyword

Keyword matching mode, we have analyzed, different matching methods are shown different probabilities, how we set up to make keyword matching method of efficient combination to achieve maximum effect. Small Head Intelligent Promotion tool analyzes some questions about keyword matching mode.
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The probability of the combination of the keyword matching pattern display quantity:

Wide match > wide + negative > phrase matching > phrase + negative > exact match

Keyword wide matching method: proposed new online account keywords, 2 weeks around the choice for a wide range of matching methods, analysis of keyword display, click, consumption, click Rate and other data, the late adjustment of keyword matching methods.

Keyword phrases and exact matching selection:

1, the account common words set phrase or exact match way

2, the high consumption of the key words in the account, click on the key words

3, high conversion rate of the key words

The use of negative keywords: through the early keyword a wide range of matching patterns, analysis of inaccurate keywords, we can add to the account negative keywords.

Tip: Exact Match extension (region Word extension)

When the keyword is accurate matching and nearly contains a domestic name, the IP address is located in the area of the network name search, in addition to the local word, can also show the results of the promotion of customers.
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