How to maximize customer conversion rate in website promotion

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Now put advertising has become a lot of webmaster propaganda site A means, through various types of pictures in various web site display, indeed played a very good brand promotion effect, especially last year for a period of time, because Ggad sent a certain value of the promotion costs, but also let stationmaster enjoy a free promotion bring fun. But many adsense in the process of advertising is not a complete and clear ideas, advertising is to advertise for the launch, asked how the advertisement to play his greatest value is also Sanbuzhi, or answer are: beautiful pictures, advertising language shock, falsh eye-catching and so on, in fact these are clouds, Here we are here today to explore some of the main points of the Web site advertising.

One: The most important thing in advertising is the "arrival rate"

The arrival rate is the most rigid indicator of advertising, which means that the advertisement can be seen to the maximum extent, through the two words ads we know that the meaning of advertising is wide and informed, so that more people know you want to promote the product or site, if there is no arrival rate, advertising can not be seen by people, then it must be useless, Like setting up a billboard in Antarctica, how many people can see it except penguins? So how to improve the advertising arrival rate? Let's continue with the analysis.

Second: The most valuable directional flow in the arrival rate

The pursuit of the arrival rate is understandable, but the cost of putting in advertising, the way to cast a net will only cause waste, so as the owner of the site we value more accurate directional flow, through the ads to visit the customer each is valuable, how to reach the rate and precision directional flow combined? There are several main ways to do this:

1: Advertise in the same industry website

Because access to the same industry site is likely to be for the industry's products to customers, so in the same industry site advertising has a very high precision directional flow.

2: Advertise at Trade fair

Advertising in addition to Internet advertising of course offline advertising can not be underestimated, the role of advertising in trade fairs is undoubtedly the largest and most accurate, because the same industry to the people, there are merchants, there are individuals, advertising every time the display is a brand promotion process.

3: Offline advertising. Now a lot of websites because of funds, operation ability and so on various reasons do offline advertisement not much. Offline Advertising Media form a lot of, such as bus platform, newspapers, DM, bus body and so on, but how to choose the most suitable for you, the most economical, the best way to put, it is necessary to combine the actual situation in the local, more contrast, choose to decide. My Yangzhou Talent Network chose the bus body ads, 45,000 a year, not cheap, but compared to the price of newspapers, the effect is not expensive. There are many bus routes in Yangzhou, I chose the 13th Road, because the 13 road bus not only through the most prosperous main road, Yangzhou, Wenchang Middle Road, but also through Yangzhou 7, 8 high-end new community (this kind of residential areas are mostly young wage earners), more important is through Yangzhou's largest, most of the Jiangyang industrial park. Two body big side put a man and a woman, looks very young and sunny career handsome girl photos, the text is: Yangzhou job search, recruitment, on the Yangzhou talent network www.yzjob.com. This kind of advertisement to enhance the website brand, the image, the demonstration company strength, enhances the trust degree, has the extremely important function.

Then, the website under the promotion of propaganda, in addition to these types of major forms, there is no relatively less than the "alternative non-mainstream"? According to the operating experience of the offline in recent years, I think that as long as the use of more brains, the way must be. Yangzhou has selected a housing network of a comparative economic, applicable publicity methods: Every real estate intermediary has a signboard light box, due to the new open, fade, renaming and other reasons to change a lot of light box cloth, I help them to replace free of charge, the condition is: the total height of the light box below One-sixth area put a small horizontal bar advertising, From left to right content for the website logo, Yangzhou availability network integrity members, www.yzfyw.com. A larger area of even inkjet, installation costs to 200 yuan, a small bit of about 150, I did more than 30, the total cost of less than 5000 yuan. In the selection of intermediary door points, should try to choose a good city, people flow large, direct sight of the place. For example, the signboard is blocked by green trees do not do. Intermediaries are willing to cooperate so, do not have to pay their own money for the light box cloth, and even several intermediaries themselves just changed, but also I help him change. They would rather their own less than one-sixth advertising area, but also want to buy people, renters see his intermediary is Yangzhou housing Network integrity members. Look at the real picture (mobile phone shot, not clear).

In this regard we see too many enterprises in the search engine for the promotion of business, through the search for accurate keywords, to each of the traffic is accurate directional high value flow.

Third: The arrival rate what else to support?

Arrival rate has, and are targeted at accurate customers, then in addition to the arrival rate what should we support advertising not only by customers see, but also impressed? In fact, this is what many webmaster said:

1: Exquisite picture design;

2: Shocking advertising language;

3: eye-catching flash animation;

4: Accurate summary of product features;

Advertising is a science, so we say that the advertising industry is the most chaoyang industry, because he must have the great value of existence, as a webmaster we want to promote the site brand, to a certain extent also inseparable from advertising, so we have to understand the most important advertising is what we should do, in short, not to arouse people's disgust, So that customers can remember, and do not waste advertising is good advertising.

This article 100% original, starting A5. Welcome to reprint, but please be sure to keep the source, links. Thank you!