How to maximize the profitability of local portals

How do local portals profit? Yesterday, a friend asked me to help him look at his friend's place. How to optimize the portal site, in fact, there is no big problem, the local portal site has been about 2 years, in the local should be the earliest site, so in Baidu search, it must be the first row, But his website title and keywords really have a problem, the most important is the keywords keyword, there are multiple keywords, but each keyword is not with ', ' separate, this is certainly not.

After he had solved the problem, I asked him if the website was profitable yet. Because I have seen many places on his site is Google ads and Baidu Alliance ads, and for a local portal if the main profit by earning these ads, and how much profit? That's not what I expected. The profits of his website a year also just make up the domain name and space cost, how can this call profit? As far as I know one of my friends is also a local portal site, the current annual profit can reach 100,000. So how does a local portal make a profit? I think the local portal to profit, it must not rely on the alliance advertising, these are not to make a lot of money, then how to profit? I think it is mainly from 2 aspects.

1. Local Business Advertising

To have your local merchant advertise on your site, first, the site should do a good job offline propaganda, in the local to create a better image of the portal, so that more locals know that you have such a site, but also regular and business cooperation to organize some activities, real for local businesses to bring certain benefits, Make them feel the effect of posting ads on your site so they continue to advertise. If your local advertising is good, you'll earn more n times more money than you earn through the AD league.

2. Membership fee

The development of the website must be unable to charge membership fees, only when the site has developed to a certain scale, the local people like to surf the internet almost every day to your site, on your site they can access to their own valuable information, such as the local shopping malls and discount activities, and they can through your site, To meet more friends in the area, and some friends to play interactive games, such as the case, the new registered members can charge a certain fee, but also can set up some VIP users and charge VIP fees, they compared to ordinary users, with some privileges, such a month can also earn a lot of membership fees.

In fact, depending on the local situation, we still have a lot of profit means, for example, my hometown is the hometown of Xuanzang, our local portal can sell some of Xuanzang's souvenirs online, in short, we build the site is to profit, even can say, not profitable site is not a good site, Especially for local portals, if the long-term can not achieve profitability, they face will be eliminated.

If your site is not profitable, consider the issue of profitability.

Author: Vuronge article address: http://www.zzyyshi.com/wzyh/127.html (reprint please keep)