How to maximize the website optimization effect of enterprise station

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

SEO has previously shared a "hollow faction of the typical characteristics of the enterprise site", if you have not read the proposal before you look, we must avoid those serious problems. In addition, a lot of enterprise stations generally only use the Home page optimization two or three hot words, it is a waste, we should let the site play a greater role, to bring a steady stream of customers, the following key points is the surprise to everyone's suggestions.

1, show more value of the site

The enterprise website should not only sell for the purpose, many foreign excellent enterprise stations also give users more convenience, with practical information and rich fun marketing activities sticky new visitors, and make the first visitors become repeat customers long-term training, and ultimately promote the transformation of the purchase behavior.

In the website optimization competition increasingly intense era, the website only satisfies the user more demand, only then will obtain the visitor likes and the search engine recognition, the website rank also will be getting better.

2, perfect experience, build brand

Why do you want to be a brand? Because only by forming a brand you can be far away from the opponent, become the industry leader and achieve sustainable development. Think about, you have a contact with a certain type of enterprise, but also remember how many? buy electronic products, on the Beijing-east, buy small pieces, Taobao, watch Entertainment, Jiangsu satellite TV, Hunan TV; This is the power of the brand!

Enterprises without brands are destined to spend very high cost to obtain the lowest profit. On the site is the same reason, the visitors can not remember so many sites in the brain, the most prominent forever on those one or two! So, how does our website shape its own brand? You can refer to my share of the "build a powerful website brand Bright sword purple on the top!"

3, more attention to the long tail Word optimization, planning site structure

Corporate web site generally do the best is the home page, so the home page is not only beautifully designed, Web site optimization Investment in the resources are also very large. But visitors to visit the site will not light stay on the home page, they mainly browse the inner pages. Moreover, only a few hot words on the home page does not bring too much traffic, and the competition for many rankings and flow instability.

Therefore, we should adjust the structure of the site, so that the weight of the site within the reasonable transmission, in doing a good job of the core keywords at the same time focus on optimizing the relatively accurate long tail words, the company's website lasting stability optimization.

4, really do a good job div optimization

Many corporate sites are now known to use Div and CSS, but more formalism, although the page code used is div, but not concise, there is no primary and secondary, random layout and nesting, search engine reading this page code is the same as the two monks can not touch the feeling of the mind!

SEO should be based on the priority of the page Layout div order, and will not have to clean up the garbage code, so that the main text content is reflected. For HTML tags You must be cautious, from the perspective of easy search engine understanding, rather than purely for optimization purposes.

5, from the visitor experience to do a good job in the chain

Homepage and Channel page weight is generally relatively high, if the SEO can be placed in these pages some valuable articles to guide the flow, not only to attract visitors to in-depth browsing, but also to transfer weight, optimize more valuable long tail keywords. For the registration page, login page, such as some decentralized site weight pages, it is best to use nofollow tag exclusion, to better focus on the site weight in the key page.

In addition, in order to reasonably distribute the inner chain, SEO in the internal optimization, the best key to each page to optimize the key words recorded, and according to the competition to develop a good internal chain support strategy, the release of related articles, when the use of this keyword can be automatically added to the text content, each article within the chain is best 2-3, Too many inner chains are judged to be cheating. Through reasonable inner chain we can make the website form a high-quality network structure, greatly improve the efficiency of optimization and user experience.

The above is SEO to share the Enterprise website optimization effect maximize the key point, I hope we can use good. If you want to know more about website Optimization Knowledge Welcome to http://www.seoqibing.com/together to discuss. This article by the SEO A5, reprint please reserve information.