How to measure the business value of a website

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Although the current site does not necessarily make money, but to assess the business value of a website, the last thing to return to whether it has the ability to profit. A friend once prepared a questionnaire, the topic is: Do you think that the domestic sites are of commercial value, worthy of investment? What are the reasons? As you know, some sites, although not yet profitable, do not mean that it is not worth investing. Have you ever thought that your website is worth investing?

How do we measure the business value of a website?

Generally speaking, whether a website is worthy of investment is mainly to see whether it has the profitability or whether there is profit potential, this potential is how much? Even in foreign countries, there are many sites are not making money, do not make money on the site why there are people to invest it? What is the value of a website? In the United States, many investors invest in some network stocks, Concept unit. What are the investment principles of these people?

There is such a word: the competition between the website is eyeball competition, internet economy is eyeball economy. The vast majority of business sites do is how to get the favor of netizens. This view illustrates the point that the more people look at a website, the higher the business value it seems.

So how to measure the amount of a website visit?

In addition to IP, there are more accurate parameters: The Site page has been browsed (PageView) for short PV. PV is more accurate than IP performance of the Web site to the attractiveness of Internet users strong and weak, so it has become the current measurement of the value of the site's commercial values of important standards. Per capita from the company can be seen, PV includes IP and per capita PV two elements. Popular said, if a site of less IP, but per capita PV high, it shows that the site's sticky, netizens stay for a long time, browsing more pages, such a site than a large number of IP access, but the low PV poor Web site business value higher.

How to improve IP and PV per capita? If you want both, then you must do a good job on the site content, that is, to ensure that content is valuable, to attract netizens. On the other hand, we need vigorous website promotion. For example, soft text promotion, forum promotion and so on. However, no matter how high PV, if not effectively converted to profit is still useless. Previously, the reason why we attach importance to PV is because it reflects the profitability of the site to some extent, like television, high ratings, TV advertising costs are expensive.

But some people find that PV is very high, also can not bring good benefits, the reason is very simple, because the future of E-commerce will be a Web site's main source of revenue. Therefore, the conversion rate is more important than the eyeball. An E-commerce site, PV is not necessarily high, conversion rate higher. The most important thing behind such an idea is that the user experience of the site is more important. So now we know how to evaluate the value of a website. That is the conversion rate of the site, and conversion rate to improve the key is to optimize the user experience, analysis of user psychology, according to user preferences to do the site.

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