How to minimize the impact of site migration

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Site migration is actually a technical problem, migration will affect the original site architecture, user experience, as well as keywords in the search engine rankings, and thus affect the flow. How do I minimize the impact of site migration? What problems should be paid attention to during the migration process? The Madman network Ryan has shared his experiences with many of his web site migrations:

There is a situation in the site migration process:

One is the site domain name replacement, this simple, as long as the original domain name do 301 Redirect to the new station on OK. Page corresponding weight will be transferred, but Baidu is much slower, it is said that up to six months, Google will soon, 1 weeks can be effective.

Second, if the new site's architecture changed, the link address has changed what to do? This is more difficult.

The usual steps are as follows:

First, through the establishment of a directory or subdomain to test the entire site, while shielding the directory, not to let search engines crawl.

After testing everything OK, use the 301 redirect feature to redirect the original Web page to your new site, and this way you can tell Google and other search engines that your site has been permanently migrated. Of course, this is a relatively simple operation, should be divided into the situation to see:

If your technician is stronger, keep the original page with technical means, and then integrate the new station, at the same time in the old page to insert a large number of links, the weight slowly over to the new station, this is like eating Chinese medicine, hurt little, will slowly transfer the weight of the old station to the new station, and so the new station a little weight, and then a 301, the result you understand.

If the technician is a novice, then there is another way to use this method is not to retain the original page, the original path set 301 Redirect, according to the directory in batches of different articles and directory pages corresponding to the new architecture under the Web site. This is the fierce eating western medicine type, began to drop the right is very serious, ranked all lost, even by the search engine punishment, but 2 months later on the good.

Redirect the traffic from all pages in the old site to your new home page, which is a one-size-fits-all redirect that avoids 404 errors.

Although page redirection can lead to more work, it also gives your users a more coherent and lucid experience. If you don't have a one-to-one page match in your old and new Web site, make sure that every page in your old site is at least redirected to a new page with similar content.

After the transfer is completed, the rest of the work can not be ignored, it is to update the new station regularly, optimize the station, do promotion and so on, so that the weight transfer process can shorten the time required. The network of Madman to share here, hope to be helpful to everybody.