How to mobilize the whole people and launch the viral marketing of the internet?

Here's an example to start this article.

In order to promote the TechCrunch Chinese station's "creative kit" and "it Weekly Bulletin" two columns, I decided to organize a "read TechCrunch Chinese station iphone 4" event. Participate in this event, accumulate points, at the end of today's event, I will count the top 30 points, each sent out the iphone 41.

The specific integration rules are as follows:

Login TechCrunch Chinese Station home registration, you can get 100 points to share with your personal information TechCrunch Chinese station link to your friends, social network, if you have friends with your proprietary link registration, you will receive his registered points of 30% If your buddy's buddy registers with the link he shares, your buddy will get 30% points from your buddy's buddy, and you'll get 30% of your friends ' points

Well, this period of creativity has come to an end. However, please note that the example above is just an example!!! I still have no income of students, no money to buy so many iphone delivery, I have not yet ...

Recently saw some scarf marketing company's practice, I have this http://www.aliyun.com/zixun/aggregation/16658.html ">idea." They spend money to sign a lot of celebrities, but I think they can use the same incentive mechanism to encourage users to do it. Yes, the traditional field of "MLM" transplant to the Internet, after all, the internet than the real world more suitable for this way of transmission.

I have to fantasize again. If I were a marketing person for an ebook company, and if the company's E-readers wanted to get into the Chinese market, how to spend the smallest amount of money on social marketing, and let everyone know about it, 100% volunteered to help us with the publicity?

First of all, I will do an advertising page, the page has a very beautiful electronic reader picture. The prominent position of the page shows that today in the event of the top 300 points, will be free to get an e-reader activity is simple, only two links: smashing golden eggs and sharing activities. The first link, the user will get the 0~100 in the interval of points, points will be saved to your account (the premise is to login and other ways to determine your identity to save the points information) you don't expect this point to be in the front. How do you get more points when you finish your golden eggs? There is a key sharing button underneath the page that you can click on to share with all your social networks or get links sent to friends. Your friends who come to the event through your share link will get 30% of all the points he gets: including the points he gets from smashing the golden eggs, and the 30% points he gets from friends after he invites friends in

I'll go.... I wonder what will happen when this experiment is done?

I'm looking forward to talking with you guys.

Editor's note: Creative Kit series is a column of the TechCrunch Chinese station where we will share with you the idea of entrepreneurship that we once thought of. For the purpose of this column, please check here. Feedback is welcome if recommended.

This article link address: http://www.techcrunchchina.com/5946
From TechCrunch Chinese station. Reprint please indicate the origin of the article, thank you very much for respecting the fruits of our labor.