How to name the article title to attract readers more?

Recently began to write their own articles, the process of discovering how to select an easy to spread the title of the article is a worthwhile time to imagine the point, so I was on the spur of the moment to flip a little letter in the title of some articles, conveniently also summed up a bit, not necessarily can cover all the points, share out also give you a reference.

1. Private

People have to the private content of curiosity, so many media will be in the title of internal mail, exclusive disclosure, private, revealing and other private attributes of the vocabulary, using the reader's curiosity to get the amount of clicks.

Example：

Can I peek at a girl's cell phone?

Revelation: How the Chenhe team manipulates Internet opinion

Explosive material: Taobao no reason to seal, users complain no door

Zhongguancun Black Shopping Guide

"Hungry?" completed the 350 million dollar e-round financing, valued more than 1 billion U.S. dollars, the CEO has sent an internal mail

2. Authority

Everyone has more or less the mentality of worship authority, so when the title of the name of experts, authoritative institutions (government departments, famous enterprises, famous schools), celebrities and other words, naturally more attract readers point to open the article

Example：

Ali and millet investors talk about 2015 Chinese business model

Tencent 36 ppt Vivid interpretation of the 20 years of China's Internet Science and technology development panorama

The final speech before the president of Tsinghua University: The difference between mediocrity and excellence

Ma Yun, Pan Shiyi are seen after he became rich, today to grilled him

Mingzhu: Lei and Apple are the real bets.

3. Questions

The question sentence can let the reader see the title when the brain produces the doubt, this is equivalent is to arouse the user's curiosity, therefore many article's title is to have how, why, how, what and so on question.

Example：

What are some of the easiest mistakes you can make in your first app?

Product Manager Fan Bingbing did the right thing?

Natural language processing which home?

Civil servants pay a raise, what do people do?

Constantly switch news, surging CEO Churbing Heart still surging like yesterday?

4. Emotional agitation

Through the language and symbols that can incite emotion, we call the readers ' nation, family, love, friendship, anger, discontent, revolt, excitement, competition, anxiety and so on.

Example：

Blow it Up! After the founding of the QQ expression into sperm!

It was this beautiful programmer who wrote the code for Apollo's successful landing on the moon!

Yue: Naked, risking death, innovation--while young and tossing!

Internet home tear Force war, there live or love space, who is the first

New entrepreneurs play new, don't pay attention to the market was robbed!

5. Interest Temptation

The world shoving, all for the benefit of the world, all for the benefit. Therefore, in the title directly advertised success, reverse attack, money, Bai Fumi, and so on, no doubt can "cheat" to a wave of clicks

Example：

Big secret: Start to make money must see the criteria of seven categories of people!

[Game anchors] the business behind the millions

Do all love long legs and big breasts?

There are backers behind the venture, 200,000 entrepreneurial gift bag waiting for you to take

In the history of the most accurate, "million annual salary recruit" shock to attack

6. Extreme

By using such words as the first time, the most complete, the best, the strongest, and so on, highlighting extreme emotions and attracting readers ' attention

Example：

Teach you the most delicious Chinese year

The most complete joke ever, laughing and crying

Baidu's 50-month year-end award angered Ali? IT company year-end award who is the most humane

The strongest big year in history, think of a little excitement!

Deep combat, the best business model in the world

7. Special Vocabulary

Some special words that arouse the readers ' spiritual resonance, such as grass roots, life, sex, struggle, youth, selling Meng, pretending to be forced

Example：

The product path of the grassroots entrepreneur

17 lies about sex, don't instill it in us!

With resignation for the sentiment: life is not the best time

Demons can't give you anything, ambition can

BI: All the power comes from boiling inside

8. To create a connection through a common attribute

Connect with the reader through the common attributes of the target user and attract readers, such as school, home, career, etc.

Example：

Bursting material: Macao funny Canteen competition, tyrants is capricious

How the product manager handles the unexpected events in the work

Graduate students must know: Reading literature is the first priority

Tianjin office workers Those things ~ hurriedly the condemnation

Zhou Zuoren: The slip road of Peking University

9. Current Hot content

Use the current popular variety shows, movies, TV dramas, news elements named title, as a coat, packaging the content they want to pass.

Example：

You deserve to have Zhao Mesheng with short hair

From "I am singer 3" to see the law of survival in the workplace

Entrepreneurship when learning He Yichen: Although busy as a dog, girlfriend did not go

10. Recommended Vocabulary

Many micro-credit public accounts will be preceded by the title of dry goods, strong recommendations, depth, previous experience and other directly recommended vocabulary

Example：

"Product Experience" the first time the app is easy to make mistakes

How the "job skills" product manager handles unexpected events at work

"Dry Goods" pan Shiyi: The Secret of good popularity

"Heavy" renminbi depreciation, 2015 investment should be placed in these four areas

"Exclusive" Ma Jiajia: Why are traditional entrepreneurs so easy-going?

The above is a summary I probably do, in fact, can be found in the example above, often a title will be used to two or three points to achieve better results.

In conclusion, the purpose of the title of the article is to achieve the goal of capturing the attention of the target audience, and all kinds of skills are served for this purpose.