How to negotiate with jobs? It's a coup.

In the negotiations, Steve Jobs, Apple's founder, is usually a tough one to deal with. This is because of his fiery temper, on the other hand because he is sometimes very good face. And don't forget, when Dropbox CEO Drew Houston rejected Apple's offer, jobs Fahen said he would destroy the company. In addition, Mr. Jobs had flatly refused to work with a medical application developer, although he thought the app was a good idea, but he didn't want to be distracted because he wanted to build a great desktop computer wholeheartedly. Heidi Reusen, a professor at Stanford University, Heidi Roizen, has had a confrontation with Mr. Jobs. At the time, Jobs had created next computer after being driven out of Apple, and Reusen's software company, T/maker, developed a word-processing software writenow for next computer. Reusen need to negotiate software licensing on behalf of the company and jobs. It turns out that if you have someone around jobs that helps you make your moves, then jobs is a very easy person to deal with. Reusen recalls: "On the day of the appointment, I waited in the living room for 45 minutes (I later learned that it was a common occurrence for Steve Jobs) before being called to Jobs ' cubicle." I still remember the uneasy feeling in my heart. "Shortly after the meeting, Jobs took the contract from me and glanced at the key terms--the part on royalties. Our company usually set a royalty rate of 15%. But Jobs pointed to the clause and said, ' 15%? This is ridiculous. We want a 50% commission. ' I was stunned. I would never be able to extract a 50% commission from our company's product revenue. "This is typical of jobs, when he sees things he doesn't like, and he gets angry like a spoiled child," he said. But it turns out it's just a matter of face. Previously, Mr. Jobs had publicly pledged to take 50% of the Commission from developers, and he didn't want to be seen to be taking less. A staff member at next gave Reusen a way to get her company to work on accounting: paying only 15% of net revenue, not 15% of gross income. So I subtract packaging, technical support, the cost of the developer who is responsible for the software maintenance, but still not meet our standard amount, so I brainwave, and added a ' handling fee '. Finally, the percentage that we give is 50% of what Mr. Jobs asked for, but it's equivalent to 15% of gross income on a specific level. . Is it amazing? After such ingenious handling, Reusen finally reached an agreement with jobs.