Someone asked how to open an Olympic franchise store? To this end, the reporter specifically called BOCOG related departments to inquire, a person in charge said that they will be in a week on the official website of the Olympic Committee announced to join the Games franchise stores related information, but the specific time has not been determined, the current inconvenience disclosed. At the 2007 China Franchise news conference, the Beijing Olympic Committee Marketing Development Department of Franchising director Yonghong revealed that the games will be the first franchise merchandise to open franchise, nationwide recruitment of distributors. First of all, the applicant must be an industrial and commercial registration, with legitimate business qualifications, rather than individuals, and secondly, must have a certain sales outlets and business retail experience. It is reported that, although currently joined only for enterprises, but may also be open to individuals in the future, specific policies will be introduced at the end of this year or early next year. According to the introduction, the first two years of Beijing's Olympic product market is still developing, the Olympic merchandise franchise retailers are in the establishment of the Olympic franchise brand stage, so the Austrian team's plan is, in the national consumption enthusiasm after the development of shops. Yonghong said that, according to the experience of the Athens Olympic Games, in the first two years of the Olympics, sales of Olympic goods accounted for only 20% of product sales during the entire Olympic Games, while sales accounted for 80% of the total sales in the two years after the Olympics began. In China, sales of Olympic goods in the first two years have accounted for 50% of Beijing's entire Olympic merchandise sales plan, with sales expected to be more gratifying in the second two years. In this context, the Olympic Committee decided to release the franchise retailer to develop the ban on franchisees, hoping to be the Olympic franchise merchandise market dot bigger, drive sales. It is understood that the country currently has 63 authorized franchise enterprises in the authorized regional development outlets. After allowing the Olympic franchise retailer to develop the franchisee, the previously licensed retail enterprises will be able to develop the franchise in the authorized city. However, Yonghong pointed out that, despite the liberalization of franchise retailers to develop franchisee restrictions, but the organizers of the franchise retailer to develop a strict restrictions on the franchisee, first of all, the franchisee should be registered in the industry and commerce enterprises, with legitimate business qualifications, franchisees do not let the individual. Second, the requirements to join the enterprise has store resources, have engaged in commercial retail experience, in addition, the franchisee's application, to the region of the franchise retailer. Yonghong said that in order to promote the rapid development of the Olympic franchise product stores, the organizers canceled the franchisee registered capital restrictions. However, the organizers had strict restrictions on licensed retailers, requiring that registered capital in developed areas should be at least 5 million, while the western region would be at least 3 million yuan, with no restrictions on franchisees. "For personal applications to join the temporary inadmissible, but the Committee is currently studying the development of relevant policies." "Yonghong said.
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