How to operate a website from the perspective of a physical store

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Although the site is an intangible property, but and the real economy, like the company stores, all need to invest in technical and human resources to make it normal operation and generate profits. Although the particularity of the Internet has decided that the website and the Enterprise store in the real economy have many different places. But the overall operation management is the same, the Internet economy is also an extension of the real economy. The domain name, the name, the content, the user experience, the promotion optimization and so on the website can find the corresponding link in the real economy. So webmaster Network admin5.com triumphantly believe that the site's operation and management to learn more from the successful experience of the real economy. If the large-scale portal industry site has formed large-scale enterprises, and the real economy in the big enterprises are no two. Then the small and medium-sized site also stay in the online stage, in the exploration of their profit model, and small and medium-sized physical stores have a lot of similarities. Today, we analyze the operation of small and medium sized websites from the perspective of the entity store.

If the site is like to do a shop, then the domain name is the address of the store, a good location is the basis for the store to attract customers, select a good selection of the same can also enhance the reputation of the site, establish an external brand image. Address is better to find a good record of popularity, such as a shop in the commercial developed downtown downtown, a lot of people, all kinds of customers frequent patronage, if the shop management is good, then the address will become a brand, such as a snack in a busy area to form a reputation, Some customers word of mouth will automatically say that its xxx shop how good, slowly, place names will also become the image of the store logo, if the store moved, may be in the new shop name before the original XX shop, in order to continue to spread Word-of-mouth. The same is true of site domain names, better remember easy input, but also with the content of the site, can not casually a domain name, also can not be irrelevant to the digital domain name or phonetic domain name wrong to think that the site is suitable for their own, and then a good domain name is not suitable for their own site is no use, such a site at any time

The name of the website is also very important. The name of the site can not be too long, also can not use some obscure words caused ambiguity difficult to understand the phenomenon, the entity stores some will start some and famous brand similar name, such as some Shanzhai sports brand will be some nikke,adldas such name confusing real. So the site can not be "cottage" some large sites, or even if you do a good job is easy to give a person you are a liar feeling. The name of the website as far as possible should be related to the content, especially the enterprise website, it is best to use the enterprise name directly as the official website name. Good site name is actually a website card, just like Sina, Sohu, happy Net, Tianya, the Dragon Lane, 19 floor, mention these names will quickly think of what it looks like what content or even domain name is what. The website name must apply and demonstrate individuality.

The problem of website name domain names is solved. What kind of content to do to attract users, this has to mention the page layout, original and user experience problems. These three questions are the three questions that must be considered in the website content construction. Just like the real store business content, the store is comfortable recruit customers like, operating the goods to meet the customer's heart and demand, whether the shop has its own characteristics rather than copying imitation of other shops, whether the service to customer satisfaction is related to the store can attract more customers and retain them. The same is true of the site, the layout of the page like a shop layout, to be based on their own situation and user positioning to decorate, not necessarily have to make a very gorgeous, sometimes simple and comfortable is the United States. Original content is the site to improve the weight of the search engine is included in the important guarantee is also an effective way to retain users, like the characteristics of the shop, if a shop does not have their own unique mode of operation and merchandise, just blindly imitate other industry sites, then the users ignore the lack of competitiveness is inevitable. The user experience is to measure whether the site is close to the user's most effective standards, which is also in the physical shop, environmental services, the quality of goods and some small details are related to the Customer experience shop. Site layout, column settings, advertising location, entertainment is an important part of the user experience, must be properly set up, so that users satisfied with the shuxin, to improve their heads.

The last is the website to promote search engine optimization, and physical stores, like the site to promote publicity. No matter is the website or the shop, does not have the good promotion propaganda, the website construction good also does not use the place. Although to provide users with useful products and services users will take the initiative to find you, but the wine is not afraid of the alley deep truth in this competitive era of how much or a little bit pale, no good promotion, wine is also afraid of the alley deep. The propaganda of the entity shop usually starts from the side, grasp the target user's needs and preferences for publicity, the site is also the case, the promotion to build on the user needs as the starting point, to the target users often activities of the site for publicity, line online under the combination of free payment, and not blindly letter Seo,seo is very important, But not absolutely not all, SEO to build on the site to meet user needs, the user experience is guaranteed to play the most effective, like the physical store in the store layout as much as possible to promote their own, can not exaggerate, nor to promote and discard the user experience. In short, whether it is the operation of the entity store or the operation of the website, the user is the most critical link, no matter how much your technology cattle, domain name more than a good site content more comprehensive, to promote the optimization do a good job, did not catch the needs of users, can not be better operating profits