How to operate local portal site in mobile internet era

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Guide: With the development of mobile Internet, the use of mobile interconnection by major enterprises has become a trend, mobile internet to guide the life of netizens, eat, drink, play, music, booking, tourism, news and other information, can be carried out in the mobile client, while online payment of the convenience and fast, and further promote the development of mobile Internet.

Local portal site as a local user group portal information site, related to the user's life information, the time is related to the real life of netizens, in this hot mobile internet era more need to seize the opportunity, so that mobile internet era also detonated the operation of local portals.

Establish a mobile client

Since the development of smart phones and mobile data settings, netizens live information, consumer guides are hoping to get through the mobile phone, sitting in a tea restaurant drinking tea, holding mobile devices and can see the latest local information, which is currently the most fashionable and the most popular way of the user community. So local portals should follow this fashion, the construction of their own mobile clients, user groups can be anywhere and anytime access to the site, while the function of mobile clients to be strong, there are products to deal with the page to provide mobile online services, improve the rate of conversion of Web site traffic, the fact that the data also prove that the marketing site order flow, The proportion of mobile turnover volume is very large.

The establishment of mobile client can improve the enterprise's brand marketing power, enhance the professional image of the enterprise, it is easy to form the user's loyalty and enhance the enterprise's popularity. At the same time, the client a small number of advertising pages, can be more intuitive for users to click to use, and simple operation. For customers who have already used clients, can be customized to promote preferential links, users through the promotion of client links to attract customers, and to promote the promotion of customers a certain preferential incentives, improve the user to the Enterprise Client promotion, improve the user's reliance on the site.

Using mobile media to expand channels

The traditional operation mode of portal website, the marketing channel is very narrow, enterprises tend to be unable to find a user group and worry, in the mobile internet era to the imminent, the webmaster can use mobile new Media marketing channel expansion, micro-bo, micro-letter, MO, such as the introduction of new media, enterprises can be more convenient to find accurate user groups. The following micro-letters for example look at the operation of the portal site:

First, the establishment of micro-credit public accounts. Micro-credit public accounts can provide corporate influence, users through the public account search, attention to the dynamic of their public accounts, and can always learn about the site published any information. Enterprise's public account name not gorgeous, it is best to enterprise brand words, through the public account to promote the brand, so that the brand in the hearts of users.

Second, real-time maintenance account. Any new era of marketing strategy, webmaster can adhere to the maintenance, micro-letter as a popular marketing platform, enterprises want to succeed in marketing, we must adhere to the end, many enterprises in the account, there is no maintenance work, users can not get to the account to want the life information, Or a large number of advertising information recommended to users, resulting in the last account to become a spam advertising zone, such a marketing approach will never succeed.

Third, the release of user needs information. For the portal site, users need to be able to receive the latest information at different times, webmaster can be divided into time period to recommend information to users, the morning before 9, noon around 12 o'clock, 8 o'clock at night, 3 time period can push different types of information, the morning can be pushed to send the hot news of the day, noon can recommend short quotations, comments, etc. , the evening can recommend some fun games, entertainment news, according to the user different time requirements, the appropriate recommended information content to meet customer demand, and then achieve a successful entry into the user mentality, improve the quality of Web services.

Mobile Ad Alliance promotes website promotion

Paid advertising marketing mode is the enterprise operation is never outdated, any enterprise in the absence of brand marketing before all need to carry out advertising Alliance services, mobile Advertising Alliance can more accurately focus on advertising precision, improve the quality of corporate advertising. With the ubiquity of a large number of ads, excessive advertising, spam, and so on, spam content has become the biggest obstacle to users to accept the use of Mobile advertising alliance can enable enterprises in the enterprise information dissemination, but also in the hearts of consumers to establish a positive, cordial image. If the portal can use the Mobile Alliance, the development of accurate advertising mode, to attract users to the site's attention, the real help users to solve problems, but also to improve the flow of Web site conversion, and is the most successful mode of operation of the website.

The above is Lianzhou Network (http://www.lianzhou.cn/) as a local portal, in the study of mobile interconnection era of precision operation methods, hope that these summaries can also help the webmaster. Portals also need to follow with the development of the times, can not let the development of the Web site will be affected, to be ready to meet a new era, reduce the transformation of the operation mode caused by the loss of user traffic.