How to operate the two-level city tourism website from Xuzhou Tourism Information Network

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Tourism site for everyone is not unfamiliar, and gradually has been inseparable from everyone's life! With the progress of society, the improvement of people's living standards, basic everyone will have to go out every year the idea of travel, this will promote the development of tourism sites, especially in the two-tier cities (excluding tourist cities). Why do you say that? Many of the two-tier cities have no portal type of tourism site, the basic is the travel company's own site and the program is very old, browsing inconvenient, find lines are not convenient fixed traffic basic no, and travel company's website does not have a SEO and operation concept! In the past, tourists need to travel to travel agencies to see , but now the development of the network, most love travel friends will find out on the site to see if there are their favorite lines, so the two-level city tourism site for many small webmaster is an opportunity! But the difficulty is also very big, with Xin Xin tourism network, tu Niu and other large-scale tourism website gradually put the market face two cities, Whether from the SEO or from the operating point of view, for small and medium-sized webmaster have increased a lot of difficulty!

I am Xuzhou tourism Information Network Station Webmaster, do travel site less than 2 years, initially have this idea, is to see a friend in Hangzhou to do tourism site, so want to live in their own city Xuzhou to engage in a travel site! At first the idea is very simple, is to do a tourist website up, add travel routes, do some optimization rankings, Linked to a travel agency on the website to pick up tourists, and then the tourists to earn some commission for travel agencies! But slowly with the effect of optimization more and more good, clicks also slowly increased, but the conversion rate is not how to improve the number of repeat customers did not accumulate, the flow is basically by search, This is the single line travel site The biggest problem, no operation is difficult to let visitors have a deep memory of the site; This problem has been so tangled with me, at least 2 months I have been thinking about how to improve the conversion rate!

Analysis of the initial site, found that the site structure is very simple, although the tour line display and display are very clear, but the lack of operations, the site looks like a dead site! Only simple line display, member booking function! Other operational ideas are not at all. September 2011, I put the idea of a bit, reference to some of the large-scale tourism website operating ideas, combined with the actual situation of the local tourism industry will be the site revision, many do not say, we can go to see!

The new version of Xuzhou tourism Information Network is equivalent to a tourist supermarket, travel agents can apply to stay in Xuzhou tourism Information Network, and publish their own travel agency lines and quotes, the site can also be regularly issued in the form of activities to put some travel electronic vouchers, visitors as long as the registration and online booking, you can use electronic vouchers to offset travel costs, With the order number on the travel agency registration! This site booking tourists return, you can also give the tourists some amount of vouchers, stimulate the tourist recycling consumption! Visitors are also free to choose the travel agents they want to sign up for, the lines are richer and the prices are rich! Although the new version operates for less than two months, But obviously saw the effect!

The website also adds the forum, may provide the netizen to exchange the interaction, also may let the website be more flexible to carry out some online activities!

Let's talk about how to make travel website details better:

1. Talk about line

Routes, two of the city's travel routes are similar to travel agencies, at first, the site is more credibility in the list page ranking, found that this is not reasonable, the owner can register a lot of accounts to brush the credibility and volume, the site has no control, is now doing some adjustment, line list ranking by the website self-service control, Can be determined according to the situation (such as the line content of the richness, integrity, etc.), but also can be ranked but anyway, be sure to let the site feel that the site information comprehensive rich, professional.

2, talk about travel guide and travel notes

Xuzhou Tourism Information Network after the revision of our mailing and raiders all placed in the forum, you can stimulate the spontaneous release of the introduction and travel notes, you can also comment!

Travel strategy is a more important one, if you are in a region ranking high in the travel strategy, your site will be very high income. Travel introduction Of course the article is to be original, the information can be used for reference. Try to write it yourself. Although a little tired, but the effect will be very good, travel introduction when writing, need to be different types, such as the year: 2011 Hainan Travel strategy, such as the region: Xuzhou to Hong Kong travel strategy, such as the month: July outbound travel strategy, such as the season: the summer seaside travel raiders, etc. This is the commonly used long tail keyword we have to work hard to do relevant jobs, success, the effect is very obvious.

Travels are on the network reprint each other, copy more than the article, this kind of article oneself original too hard too tired, so we try to find blog inside 0 reprinted articles, QQ space is a good article source because the search engine basically will not include them, do not know friends can be found. We collect the time, do the pseudo modification, select the article with the picture, note the ALT information. This kind of article also had to read it carefully, because some tourists indiscriminate nonsense, must enter this is his own opinion, but we use when we have to pay attention to, his article is facing the customer is not, and we face the customer is your source of income, so you use the article, remember this aspect of the problem, do not hit their own jobs. A good travel notes, rich picture information, can let your customers go to you that travel "yearning sense" will increase n times, I personally feel travel travels on the conversion rate is helpful, but search engine inside this kind of keyword is relatively few. So you have to weigh it yourself.

3. Common sense of tourism

Travel common sense, the main is some what backpack raiders and other content, there are some traffic guide knowledge. Here is the main traffic in this respect, this is a tourism site, in addition to hotel lines, the most important piece of content. Why is traffic like this? For example, I travel from Huangshan to Beijing, the first thing is to surf the internet to see how to Beijing, and then definitely hit the keyword "Huangshan to Beijing." When we do this kind of content, remember to put the train, plane, self-driving tour, have to write all. The more the city writes, the better. Even the largest source of such keywords, to buy keyword rankings, so that your income is very good. In addition to traffic, we have to add some tourist attractions such as tourism map articles, these are relatively high search keywords.

4. Other aspects

such as pictures, food, specialty, are included in the content of the site, as far as possible to enrich the content of the site.

Because the revision time is not long, although the effect has been improved, but after all, no success, so here is just empty talk! We can go to Xuzhou tourism information online to see the Web site: www.lyw114.com, pointing to Exchange! I've been looking for a two-tier city and a tourist website reference for non tourist cities, But looking for a long time, in the two non-tourist cities do travel site webmaster is really too little! Do not know is difficult to do, or no future!