How to optimize and improve website ranking

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The natural ranking of small and medium-sized websites in search engines has a very important impact on their promotion. Aiming at the search engine optimization of small and medium sized websites, this paper puts forward several simple and effective implementation strategies.

1, choose Good keywords

According to search engines and user search habits can be seen, a web site can be searched by users, the most important thing is to choose good keywords. Although there are many techniques to improve the ranking of web pages in search engines, the actual content of the site is the essential factor of the network optimization strategy. Therefore, before the site construction should first determine the theme of the site, and then around their own theme to determine the 10 or so candidate keywords. The choice of key words must pay attention to the following principles:

First of all, must be with their own web site theme to meet, can not blindly pursue hot keywords, avoid the broad meaning of general words as the main keywords; Choose specific words as much as possible according to the type of business or product. For example: Ming big Part-time Network (http://www.315md.cn/) in the title is: Ming big Part-time network-part-time Job Network recruitment information, college students online part-time venture to make money for the preferred site! In order to avoid people's keywords competition, set up a number of difficult keywords, online part-time recruitment, network part-time recruitment , part-time business, online entrepreneurship and so on.

In addition, select those that are often used in search of people, but also with the site to focus on the promotion of products, services, information-related keywords. You can then use the Keyword Analysis tool software. such as overture search engine to provide free keyword analysis tools, or in the Web page http://www.trafficzap.com to analyze users use more relevant keywords, and finally determine 5 to 10 key words, and then for these keywords to optimize, Consider how to properly distribute keywords to the Web page, so that search engines can better see and enjoy.

2, write a good head page

The head of a Web page is the most important part of the search engine, and the words that are in this part of the focus are much more significant than the words in other parts. In particular, the head of the Mata tag and title tag, so the use of keywords first should start from the head of the page information.

The title tag describes the site header, is considered the most important tag of the Web page, is the most valuable resource of the website, the search engine thinks the title is in the browser title bar inside display, it is the page is the first to be seen by the viewer, so he is the most important and concise summary of HTML files. The label should be as comprehensive and ingenious as possible to put important keywords in. Of course, many search engines have restrictions on the number of words in the title, so it is best not to exceed 20 characters. Ming big Part-time Network title tag is: Ming big Part-time network-part-time job information network, college students online part-time venture to make money the preferred site! You can have a look. Also note that each page should have different headings, do not simply repeat. Because the title tag is a very important place in search engines, it's best to put it in front of the Mata tag, which is more advantageous to the site's ranking.

The MATA tag is a special HTML embedded in a Web page that contains some hidden information about the Web page. The role of the MATA tag is to explain to the search engine what information the page is about. There are several kinds of Mata tags, but the most important are: Description tags, Keywords tags.

The Description tag is used to describe your site, which can be a small piece of text. These descriptions are the users who follow the search results feedback, which will encourage users to browse the site. Allowed to describe the number of words in 150 words or so, or search engines will automatically cut the extra parts to create the site's description is incomplete. Search engines think the keywords in the description are far more important than the content in the Web page. So in the writing description label make NOTE: Determine the description can correctly reflect the theme of the site, as far as possible to add the main keywords in the description, the closer to the MA TA tag keyword meaning more significant.

The Keywords tag is a hidden label that provides the search engine with a list of keywords or key phrases that are related to the page. Here you can put the site's key words simply piling up, just consider the sequence rather than the syntax structure, to improve the density of keywords and help search engines to find very effective.

3, optimize the structure of the website

Providing convenience for search engines is an effective way to improve the probability of web pages being retrieved, so the site should have a clear and simple hierarchical structure. In general, as the page level increases, the page is also reduced in the level of search results. In the URL level of the search engine optimization to do the Site home page index file in the root directory, the first level of the page URL of the best column not more than two levels, the details of the best page not more than 4 levels. The navigation system should be clear, the column uses the pure text the website navigation system to be more than the picture format navigation bar to reflect the more information in the search engine.

4, optimize the content of the Web page

Compared to static web technology, Dynamic Web pages, in addition to increasing the interactive function of the site, but also has the advantages of easy maintenance and update, so many enterprises are used in the construction site. However, most dynamic Web pages are difficult to be retrieved by search engines, so the chances of being found by users are greatly reduced. On the contrary, although the static Web page has the management maintenance and the interactive function limitation, but the information content stability is good, this provides the search engine in the on-line index webpage information to be convenient. Therefore, the site in the Dynamic web search engine optimization to do as much as possible: to use static performance of the Web page as far as possible not to use dynamic implementation, important Web pages must be static performance. Due to the existence of static pages, less dynamic parsing process, so as to improve the access speed and stability of the page, so that the optimization effect is very obvious.

Clever embedding of keywords in a reasonable position on a Web page is necessary. Generally think that a reasonable keyword density of 2-8, too low will let the search engine that the page is not important enough, too high may be considered in the stack of keywords, may be subject to the search engine punishment.

Search engine optimization is a critical task for any web site. At the same time, with the search engine constantly changing their ranking algorithm rules, each algorithm on the change will make the site's rankings have changed greatly. Therefore, the search engine optimization method also needs the corresponding change unceasingly. In addition, some people one-sided pursuit of search engine rankings, only know in the optimization of efforts, and do not pay attention to the construction of site content, this is not desirable.