How to optimize and promote skills sharing for business-to-business websites

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A while ago, the company came online with a business-to-business website, because there has been no contact with the Business-to-business platform site, so for the optimization and promotion of business-to-business website no ideas and concepts, from the Internet also find a variety of data learning, and then to the site to carry out practice, how many have their own experience it, this article and you share.

Internal optimization strategies for business-to-business websites

1. Optimize the structure of business-to-business websites

The homepage requirements of the site is still need to be concise but convenient, home page to list pages need to have access, after all, business-to-business site pages are more, it is not possible to each of the pages are displayed on the home page, so the entry of the list page is very important. In addition to the user attention to a high degree of information on the home page of the more obvious position above. Make the return of each page and forward button link, user-friendly choice, this is a relatively good user experience requirements bar, page open mode set to open in a new window rather than the current window, that is, _blank.

Home page in the design not too fancy, otherwise it will appear unprofessional, and do not advertise and play Windows too much, such words will affect the opening speed of the site; another business-to-business site is more important to purchase and supply of information, so this kind of information to be updated in real time on the homepage of the site, Instead of putting some of your company's ads in a prominent position. The server of the website wants to choose a larger space and open faster server is best.

2, website title and keyword optimization

This aspect does not say much, the website specialized introduction many, moreover is rehash!

3, check the validity of the page link regularly

Whether internal links or external links, need to check regularly, especially the external links, as well as the company's website in other links to other sites, to avoid the wrong link, regularly check all links are valid, and pay attention to link pages and the content of this page relevance.

4, the website content update

In the website operation, the website content periodical renewal is very important, needs the long-term persistence. The introduction of the updated content generally includes: Enterprise information update, product supply and demand Information update, industry information updates, recruitment information updates, community, microblogging and other entertainment platform to build.

5, Site Map optimization

For registered users, make a list of simple and convenient web site modules, function module to highlight, key pages such as enterprise registration, User Center, help page, etc., so that users can be very convenient and quick familiar with the main functions of Business-to-business platform and module framework, can easily find their own attention to the content, and establish user records, Focus on user preferences and provide personalized service. Site map can also facilitate the search engine Spider Program Crawl page, find a convenient way to include all levels of the site page.

Site Map Optimization of the main contents are: Create Site map indexes for navigation, columns, functions, and other key content pages, as well as Web sites that have a greater relevance to the content of the site; to design some keyword descriptions for the inner and outer links of the website, and to form a valuable content page; Considering the general search engine spiders only grab the top three page Site Map optimization content focus on the first level three page.

Second, the promotion of business-to-business Web site strategy

1, the first affirmation or need to ensure that the site is normally included, and the snapshot is normal.

2. Submit to some business-to-business navigation websites, the advantage of this is that you can bring traffic and registration, after all, when the release of information will be searched for Business-to-business web site Encyclopedia of a class of words, the disadvantage is generally to give them one-way links, but through my analysis of the background of Shun E Network statistics found that, After the submission of the E-net traffic does improve a lot, from the Business-to-business Web site from the entire navigation station jump to the flow can account for half.

3, blog, classified information, forum, bar promotion

This also does not do the introduction, not only do the chain is also to do promotion, in particular, can be published to some more active industry forum, for example, home industry or agricultural industry, the release of their own website is free to publish information, such words will also bring the amount of registration.

4, bulk mail and QQ Group promotion

Although this method is despised by everyone, however, most of the time the simplest method will also play a very good effect, the collection of corporate websites above the QQ number for mass mailing to recommend our site, another is to join some industry QQ group to publish ads, publicity our website can publish information and Baidu included in good condition.

5, Publicity activities planning

Some activities can be planned on a regular basis, for example, the regular gift of some free VIP members or VIP member price concessions and so on, or a regular lottery, award-winning enterprises can put their ads on our home page a more obvious advertising site, these will inspire the enthusiasm and interactivity of users, This is also the site in the early period of no fame can be used in some of the methods and techniques.

6, the launch of the Alliance ads

This will need to invest, but in the initial stage of the funds will not be very large, ads in the Baidu Alliance, there are display volume but not necessarily others will click in, but the time is long, users will see on each site we put information, slowly will click in to register, but this time the money will be more up , but it's also a must-have upfront investment.

7, Friendship Link Exchange

You can and some of the traffic is very large classified information sites and well-known Business-to-business website Exchange links, take shun e nets, we do not have PR, but we can exchange with them a two-level domain name link on it, because their two domain name of the PR may be 4 or 5, Of course, there are you want to change their two-level domain name and they do not change, which requires us to negotiate with a sincere heart, if there is no success then it is a try. This way can actually bring some traffic, because the people who post on the internet have some knowledge of the Internet, maybe they will click through the link to enter our website.

The optimization and promotion of Business-to-business website is a long-term process, and it is necessary to make every step!

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