How to optimize MOMO:B2B e-commerce website

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Business-to-business E-commerce site In the absence of sufficient funds to promote the time, Search engine optimization (SEO) is undoubtedly low-cost, quick results, the effect of the best web site promotion methods. In the development process to develop SEO strategy is also very important, SEO is a comprehensive, long-term projects, the need for all departments to work together to complete, accompanied by the entire process of website operation. The specific optimization strategy is as follows:

Keywords analysis and positioning strategy

Business-to-business E-commerce sites in the analysis of the keyword positioning, mainly from the following aspects to consider:

1. Jargon and industry vocabulary.

2. The tendency to search customers is to find products or to find solutions or documents.

3. Search customers are used to brand name or common name.

4. The same product has multiple names or aliases.

5. Extensions of core keywords, such as place names, brand names, specification models, etc.

6. Scattered search terms add up and often become the dominant source of search engine traffic.

Second, page optimization order

Business-to-business E-commerce site is different from small Web sites, the optimization of its page value is: The final page of the Theme Page section page page. Keyword assignments can be allocated as follows:

Final page: for long tail keywords;

Topic page: for hot keywords;

Section page: For fixed keywords;

Channel page: for core keywords;

The home page theoretically does not assign the keyword, but is the brand primarily, incidentally some industry's pan keyword.

Third, the website navigation should be clear, the code should be streamlined

Clear and reasonable site navigation, you can make search engines easy and quick to traverse the entire station, as much as possible to include more in-depth site pages and new generated content page, to protect the site each has the actual content of the page can have to increase traffic opportunities for the site. At the same time site navigation should try not to use flash or pictures, client script, search engine depth included a great impact.

Iv. internal and external link strategies

Business-to-business E-commerce site Throughout the thousands of pages, through a strong and orderly internal links, so that all the pages interconnected, improve the search engine crawling index efficiency, enhance the page included, but also conducive to the transfer of PR, the average site authority, but also to improve the PV value of the site.

Add external links, should pay attention: not with not included or punished the site Exchange links, link text as far as possible contain keywords, as far as possible with the content of the site to do external links, the way to get links can be cooperative exchange, with links to the soft text promotion, the production of link opportunities and bait.

Web site content search engine friendly strategy

The formation of Business-to-business E-commerce website content, whether it is the customer release, or the site's internal network of the input, all need to edit to review the changes, whether the site content of search engine friendly, very much also depends on the content of the page, so the page content on the search engine optimization, need to start from the production of page content.

1. Carry out transposition thinking, familiar with the customer's search habits of the content, to determine the final content of the key words.

2. Pay attention to the setting skill of title.

3. Add the relevant content links and bold.

4. Grasp the distribution and density of keywords.

VI. data analysis and keyword strategies for hot aging

Business-to-business E-commerce site also has its own traffic monitoring, web site traffic data analysis, including the site's search engine pages included, the number of visits to the site and so on. Through the timely analysis of the data, adjust keyword selection and its optimization strategy, timely find the current hot prescription keywords, the organization of related topics of production, and strive for ranking advantages for the site to bring traffic.

Reviews：

E-commerce website optimization is a whole series of optimization process, in the process of site optimization is the overall site of the SEO, e-commerce site optimization is business-to-business e-commerce business is a headache, e-commerce site traffic size in addition to user needs, user experience, SEO level of the site also directly affects the collation of E-commerce Web site traffic, this article business-to-business E-commerce optimization skills worthy of the attention of business-to-business enterprises.

Article Source: Oriental webmaster http://www.eastzhan.com