How to optimize site labels to make them more valuable

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Site tags for a site is very important, when the site page was included in the search engine. Site Metal tags and descriptions tags will be displayed on the search results page, causing users to have the desire to click into. But the website label cannot write casually, is need to have certain skill, through my personal experience, today and everybody share how to optimize the website label.

(1) the page title contains keywords

Page title appears at the top of the site, is the Site keyword optimization of the most important part. The first part of the website content that the search engine sees is the title of the page. Search engine included, the site title will be displayed on the Search engine results page. Therefore, the title of the page contains keywords to enable search engines and search users to the theme of the site at a glance.

Website title:

Site title on search results page:

Page title set in NITC background management system in the "site column" Inside the "column management" inside, each column can be set page title.

The page title is set up with the following points:

(1.1) The homepage contains the most key keywords

Homepage is the first search engine to enter the page, but also the site all pages inside the highest weight. Therefore, the key words in the winning title of the home page should be the core and most important. Other pages of the site according to the importance of filling out the key words respectively.

Recommendations can be analyzed by difficult to classify the keywords sorted, Web page title, Web page description and the keyword in the product catalog for the core of popular keywords, and the product page and News page of the keyword can fill the hot degree not so high long tail keyword.

(1.2) Web keywords to avoid excessive piling

Because of the priority of the page title and importance, many webmasters will abuse the title to accumulate a lot of keywords. This may be conducive to a short time keyword ranking, but a long time there is a suspicion of cheating, search engine punishment. And the title is too long, too stack for the user is also unfriendly, it is difficult to attract potential customers to the site.

keyword in the title:

The title of the Web page in general three words or so, the title is not easy too long, keep in 33 words. The search results page can realistically have a maximum number of 33 headings, with the remainder indicated by ellipses.

Long titles can be difficult for users to remember, and the corporate brand name in the title may be squeezed out of the ellipsis.

(1.3) The use of delimiters between keywords

The key words and keywords should be separated from the key words, so that search engine easy to identify, but also allow users to easily remember. Commonly used delimiters are mainly ", (comma)", "_ (Underline)", "-(horizontal line)", "| (vertical bar).

Comma separator:

Underline separator:

Horizontal separator:

Vertical Bar Separator:

These four separators are not much different. As long as it can make the site title looks crisp and neat can be used.

(1.4) Avoid the meaningless display of the key words in the title

The website title is Enterprise's photograph, also is the enterprise most conspicuous advertisement propaganda language, therefore the title should be able to highlight the enterprise image, displays the enterprise superiority, but is not the meaningless keyword display.

The title is best a fluent short sentence, can naturally be inserted into the key words inside, flow smooth shun, avoid blunt.

The title should also be accompanied by corporate brand, highlighting the corporate image.

Good title Description:

(1.5) Avoid different pages using the same title

Each page title and keywords should be different, if the different pages are used the same title, it may be the search engine as a duplicate page, not conducive to inclusion.

(2) Web page description contains keywords

The Web page description is added backstage in NITC website, the website front desk cannot see, but will appear under the title of the search results page.

Background Add Description section:

The description section on the Search engine results page:

The website description Part also should avoid the keyword meaningless accumulation, the description part as the website content summary elaboration, should flow smoothly smoothly, inserts the keyword suitably.

Describe the role of some key words for Baidu search engine is also very important. But for Google, basically no longer work, but for the customer experience, we do in the English station should also be written.

Description should not be too long, it is best to keep 79 words or so, this is the Baidu search engine results page can display the full number of words.

(3) The Site Directory contains keywords

The site directory is a list of categories for the product, showing the location on the left side of the home page. The product catalog not only has a navigation function for the user, but also is very important to the search engine.

Product catalog names generally use the more popular core keywords. It is recommended that the product catalog to be subdivided, as far as possible to lengthen the list of directories, so that the key words on the home page are more, for the ranking optimization is also good.

See Venus website directory list: www.constchina.com

(4) The product page contains the key words

The distribution of key words to do everywhere, but also a focus. So each page should contain keywords. Product page keyword can choose some less popular keywords to promote.

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