How to optimize the blog in the medical website

Abstract: I believe that just start to learn SEO friends will have a own SEO blog, this SEO blog In addition to record the usual learning, but also can be used to let Seoer practiced. But with the rapid development of internet marketing, the blog can provide seoer practiced

I believe that just start to learn SEO friends will have a own SEO blog, this SEO blog In addition to record the usual learning, but also can be used to let Seoer practiced. However, with the rapid development of network marketing, besides providing seoer practiced and communication, blog can help seoer optimize the website effectively. Optimizing the Site blog is a typical example.

The author now has a medical website on the site of the blog, the ranking has been through the author's optimization in the home page, and the main site has brought a lot of traffic, the main site optimization has played a powerful role. The following author to simply share this station blog is how to optimize it.

First: In-site blog should be optimized for the long tail of the main words

Why use the blog to optimize the site and the flow into the main site? The biggest reason is that the use of site blog to indirectly promote the main site is to be able to avoid the principal website keyword competition, if the station site blog placed too much competition in the main keyword, so a short period of time to promote blog ranking is very difficult , but also let the blog optimization lost its own meaning. Therefore, we should appropriately in the blog home set some of the main web site long tail keywords, such as the author of the blog is so, the following figure:

Although these long tail keywords can not bring a lot of traffic, but if you can accumulate a certain number, I believe that the main site of the flow of ascension will be a qualitative leap.

Second: The anchor text of the blog to point to the main site

Optimizing the long tail keyword is not very difficult, as long as appropriate to add anchor text on the site can quickly let a certain long tail word ranking to rise, but a lot of seoer but overlooked a point, the station blog itself is for the main website service, if the anchor text all point to the Site blog page, then for the main site and what is the use of it? ? We should put some anchor text properly point to the Medical Station home page We want to promote, so that users can enter our main website through the blog, to achieve the ultimate goal of our promotion.

Third: To enrich the content of the blog

Because the author took over the blog belongs to the medical site, we all know that the medical category of the original difficulty is quite high, so the content of the update blog once became the author of the optimization of stumbling block. Later, the author summed up and consulted others, only to find that, in fact, medical station blog difficult to update, difficult to attract users the biggest reason is boring, only let content become more rich to effectively attract users. So, I began to write a blog post on the main site and a pair of original pictures, the following figure:

These interesting pictures will let the user in front of a bright, although the text content is not very interesting, but it can effectively increase the user stay time, reduce the blog bounce rate, but also for our main site to improve the number of visits, to kill each other, why not?

Four: Appropriate for the station blog for Friends to change the chain

Friend chain is an important means to improve the site traffic, sometimes friendship links may not be for our blog and the main site to upgrade rankings, but it can effectively introduce the flow of transformation meaning. Therefore, the author will often be in the hands of the station blog Exchange Friends chain, of course, exchange friend chain is not blind, as far as possible to exchange some relevance, weight is not 0 friends chain, even if its ranking is not very good, as long as a certain amount of traffic can be completely exchanged, Because our ultimate goal is to let users through the station blog this guide to enter our main website, which is very effective to enhance the efficient traffic of the site.

Optimize the station blog is not a day can be effective things, the author of this station blog is also optimized two or three months to the main site to bring a certain amount of traffic, although this will be compared to spend some thought, but as long as the optimization, the main site of the promotion and optimization are quite useful.