How to optimize the enterprise website of engineering machinery in detail

Absrtact: At present, many engineering machinery enterprises have to carry out network marketing, traditional marketing methods and network marketing mode of operation. and the SEO optimization of the Enterprise website, has become the most important work in the network marketing. and other sites do not

At present, many engineering machinery enterprises have to carry out network marketing, the traditional marketing methods and network marketing mode of operation. and the SEO optimization of the Enterprise website, has become the most important work in the network marketing. Unlike other websites, the Construction Machinery Enterprise Website page is relatively few, the product page occupies the whole website page proportion to be larger. Therefore, in the author's opinion, the Construction Machinery Enterprise website SEO optimization: Often the details determine success or failure!

The Construction Machinery Enterprise website should take the tree-like website structure. The code is written in the form of Div, using table labels as little as possible. As a result of the construction machinery of the enterprise station products more, each product picture Alt description is added and so on and so on the code optimization, here is not one to repeat. Let's take a look at how we work on the details on the basis of following code optimization principles!

Website optimization Details One: The homepage has the Product class purpose anchor text link

The author in doing this kind of enterprise website often likes to add a product class anchor text link on the homepage of the website. The benefits of this can not only help search engine spiders better crawl site pages, conducive to the inclusion of pages within the site, and to give users a very good user experience, so that users in the "Three click Principle", can be very accurate to find the products they want. The following is the author of a construction Machinery training class corporate website home situation, for reference only.

Website optimization details of the second: the home page to have the article update mechanism

As above, news column. Such column settings, not only will make search engine spiders crawl every time you have a new home page, it will also let search engine spiders better crawl the site inside the page, increase the rate of site collection.

Site optimization details of the third: the Site product page has added a specific description information?

The most important purpose of the enterprise website of the construction machinery is not for the SEO but for the users to see what their products are, so that they can retain the users and bring the transformation! So the product page of this kind of enterprise website is very important. The author has many times to see a lot of mechanical Enterprise website product page, found only empty pictures, ask you even product description information, product specifications data are not, how can let users understand your product? We are in the SEO perspective, when the search engine spiders Crawl your product page, found that only a few added alt description of the picture (some of the site product page of the picture Alt description is not added), other content is empty, ask such a page on the search engine spider and whether there is good?

Website Optimization details Four: The composition of the content of the website article

From 2012 to the beginning of June until now, Baidu has occurred a large and small nearly 10 times the algorithm update. From these updates, we can see that Baidu for the quality of the content of the site more and more high. For example: Excavator Industry Enterprise website. If we will update the content around the "excavator's use of attention", "how to maintain the excavator" and other content to write, will inevitably result in a large number of Internet information duplication. So these articles for Baidu is not how good, but for users is very want to see the article. Here the author of the construction machinery in the site content of the following planning: original content can be around the latest dynamic enterprise, user use, product production patterns and processes to write, false original content around the customer needs to write. In addition, we should pay attention to the article content keyword anchor text usage, Enterprise class website anchor text should follow: Do not abuse, not much use, not deliberately three not principle, keyword anchor text link with its natural good.

Site optimization Details of the five: site structure of the internal page optimization details

Enterprise site In addition to the internal page of the product page is the article page, the two kinds of page content optimization details in the above three or four points have been explained. Below we will look at the site from the top of the structure to see how the site optimization. Inside the Web page of the breadcrumbs to build, breadcrumbs navigation can be very good for users to know where they are, you can also be a good search engine spiders to guide. In addition to the site inside the page to have bread crumbs navigation, but also to have "on one, next" and related articles recommended column settings. The advantage of this is also to increase the search engine on the site on the basis of crawling, thereby increasing the user experience, to bring users a better reading experience.

Engineering Machinery Business Site SEO is often the details of the success or failure. When your site can give search engine spiders good crawling structure, but also give users a good experience, and the content of the site and the three elements of the site has a high degree of relevance and originality. If these can be balanced, then the company's website rankings and conversion rate will be greatly improved.