How to optimize the Enterprise website?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With the rapid growth and development of the Internet, more and more traditional enterprises are gradually developing to the Internet field, and more and more attention has been paid to the network marketing. SEO is one of the most important marketing methods in the Internet. For corporate websites, generally are the most high conversion rate and turnover, and SEO relative, can quickly start, and Low-cost, is a number of enterprises to enter the Internet's preferred prerequisite. For small businesses, the structure of the site is usually simple and clear, the content of information requirements is not large, less than the number of pages, these are easy to manage and operate. However, the Enterprise Web site optimization also needs a certain strategy to do, how to optimize the Enterprise site?

SEO industry in the past has been advocating "content for the king, outside the chain for the emperor", in fact, this sentence to the present is still true, and more and more by the major search engine attention. To Baidu search engine proposed "original spark program", "talk about the chain judgment" and so on, in fact, are in the emphasis on the content and the importance of the chain, and guide the current SEO work direction, the focus should be grasped in the content and the chain, as long as they can reasonably grasp the two, corporate website weight promotion Just sooner or later things.

1, pay attention to content quality

In recent years, the major search engines on the content of the quality of the higher requirements, which also prompted Seoer editors and the foundation of the text constantly enhance, to the fastest speed to adapt to SEO changes. The General Enterprise website page relatively less, then should pay attention to the content quality, especially the user most value the product page, if want to let the user more quickly understand own product, the product page content quality is cannot neglect, through the product page adds the detailed description, establishes the high quality page. You can also use industry technology to write more relevant articles to provide users with more choices. It is necessary to collect customer-related questions and ask the self answer model. For users, it is more tempting to show some transaction information.

2. Outer chain and inner chain

Many people think that a small station to do outside the chain, the World War to do within the chain, personally think for each site, both must pay attention to, both the chain and the chain should be certain. Of course, for the moment, the construction of high-quality outside the chain is not easy, what is the quality of the chain it? That is, natural reverse link, want to do natural reverse, and must pay attention to soft writing skills, can really get people to share. While the internal chain is the emphasis on the structure of the recommendation and editorial recommendations, the structure can add automatic related article recommendations or the latest article recommended, while the content of the need to focus on marketing, recommend the most important to users the most valuable information is the key.

3. Reasonable website structure

Why is a reasonable website structure important to optimization? That is because for the general corporate Web site, the data and information is not very large, in the structure of the layout can be bigger and more reasonable and perfect for the search for spiders more convenient, so that it more efficient crawling, this law than everyone should have some understanding. What is a reasonable site structure, first of all, it is necessary to meet the user search and access browsing habits, to meet the user is only one, but also must understand the search spider crawling and grasping law layout, reasonable site structure not only to improve user access depth, and secondly for the management of more convenient, The more important reason is that the formation of Internet sites is differentiated because too many sites have the same or similar structure.

Summary：

Therefore, for corporate web sites, content and outside the chain is still the focus of the future, although the optimization of the skills are not particularly many, but the details of which are more search engine value. Enterprise Web site needs to improve traffic, in fact, more important is the precise flow, many enterprises are subject to regional restrictions, so the key to the regional expansion of critical, sloppy. In other words, it is necessary to ensure that the flow of the situation, improve the conversion rate of the site and turnover, for enterprises to obtain a bumper harvest to provide protection.

Source: Shenzhen Web Design http://www.szfangwei.cn, Author: Yangqiang, reprint please specify.