How to optimize the image of enterprise website

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Website optimization of the page keyword optimization is familiar, most of the webmaster will consider the page keyword optimization. So for the Page keyword optimization methods and techniques you have been very familiar with, then today I want to share is the Site page image optimization method. The image in the website optimization is not conducive to search engine crawl, everyone's practice is as far as possible without pictures, but from the perspective of user experience, pictures are the necessary elements of the site, is the user likes to see things, conducive to the transformation of the site.

Do the enterprise product station, whether need picture I generally from the user experience angle consideration, is advantageous to enhances the user experience, I never stingy picture's addition. This is a very important work to optimize the picture. Below I from the picture's beauty and composition content of the important components of these two aspects to introduce several web site image optimization techniques.

1. Material selection

Site pictures to add a good shot of their own, even if you can not shoot, then be sure to download the picture and upload to their own space. The Construction Lottery website System http://www.yikuyun.com/product station, the product display picture is oneself shoots, but some banner and so on other pictures mostly is selects the material on the net. The first step in picture optimization is to add the Alt attribute, which I mainly introduce in the lottery website system site of the picture alt attribute:

(1) Give the viewer tips (when you move the mouse to the top of the picture, you will show the picture description);

(2) Let the search engine know what the picture is, through the ALT attribute, the search engine will know the description of this picture. Thus in the picture search time for your picture Classification!

For example, in Baidu image search, it is possible according to the user Input lottery website system keywords, find your site pictures, and then may visit your site, see more about the content of the picture, this is the image optimization driven traffic purposes.

2, properties

When you add attributes to a picture, the picture name and the content of the picture should be the same, which is the principle of the page writing title. At the same time this article used in the picture must be related to the article, and then can be in the picture description contains keywords!

3, Link

Some pictures can be done on the link, link to what location, this depends on what kind of site.

(1) If you are a picture site General point picture is to enter the next page is the next picture;

(2) If the article is an illustration or product map, when your picture can be clicked, generally speaking, users want to see the image of the larger picture. My lottery network system in the image of the link is such a form;

(3) General logos are linked to the home page, but in any case, be sure to pay attention to user experience design site is very important.

4. Format

In the format, as Baidu: Baidu picture has 5 options: News pictures, all pictures, wallpaper, facial expressions, avatar, then generally speaking, "news pictures, all pictures, wallpaper" suggested by JPG format; expression, Avatar "suggested in GIF format, this will help you to the appearance of the picture probability." Sometimes pictures can also bring a transformation to the site.

In fact, the image of SEO and ordinary Web SEO does not make any difference, as long as the high quality can be reproduced more than a few times on it. Other issues that need to be noted are actually in the details. But SEO is a matter of detail, only the details do perfect, picture SEO can play its due role.