How to optimize the internal structure of the website to enhance the user experience and improve the search engine friendliness

Absrtact: I talked about the moral of the chain and the construction and maintenance of the external chain, and today I will discuss how to optimize the internal structure of the website and how to improve the user experience and enhance the search engine friendliness! Public week

I've been talking to you for a while. The ethics of the chain and the construction and maintenance of effective outside chain, today I again from the optimization of the internal structure of the site and everyone to discuss how to optimize the internal structure of the site to enhance user experience and improve search engine friendliness!

As we all know, Baidu has been using an image of the metaphor of their own as a common visitors like the user. Why do you say that? Because like Baidu search engine all want their users from their own search results to search out the things are high-quality with a good experience of the Web page, in this exclusion of some well-known corporate sites, such as MOP, Tianya class, because these sites are we can not consider the comparison must not, So don't judge!

This article only for personal small website, Small business site to do a discussion, it involves the structure of the page title and writing, keyword selection, description selection, content quality, the layout of internal links, pictures and the use of image attributes, related columns and the overall layout of the content page, a reasonable button, tag construction and so on! will also talk about search engine participation in the design and search engines do not participate in the design and so on, personal humble opinion does not like saliva!

About the title, the inner page title is suggested to be designed as: article title-site name, or preferably designed as long as the article title. Benefits: For the design of "article title-column name-site title" to say that less "column name" that is, each content page less than a uniform "column name" repetitive reduction of the title of the original increase, if even the site name also went to the more needless to say! The reason why we want to leave the site name is to emphasize a brand effect, but for the individual small business is more important than anything! Brand can also be in the logo, banner and other places to achieve, so the site name goes also harmless!

On keywords, for highly competitive words, the site has a slightly lower weight of the site to select a slightly weaker long tail words more appropriate, reduce the opponent can effectively reduce the search engine onerous title content, improve the rankings, do not stack keywords, small weight site once a stack of search engine refused to be included in the Ken can be very large, So don't eat a fat little mouthful, content construction is a long process. Keywords whether in the title or name= "keywords" content= "keyword" to follow this principle.

About the description, make full use of the homepage or the channel homepage of the description tag, provide the content of this page is summarized, in the form of, this will help users and search engines to enhance your understanding of the site and the Web. In the description it is best to take the keyword! This everyone baidu search a keyword to know!

About content, the content of the original search engine is included in the biggest reason, search engines prefer unique original content, if your site content is only from the collection from all over to copy, it is likely will not be included in Baidu. Even included will not have rankings! This is as long as more than half a year to build station experience webmaster will realize!

About internal links, should be in the content of the appropriate location in the keyword, do not arbitrarily forcibly inserted anchor text link keywords, look at those very mechanical artifacts of the original tool, how good an article was it inserted beyond recognition, poor extreme Ah!

About the picture, the appropriate use of pictures is conducive to improve user experience, but also to include, imagine Baidu image engine, Google Image engine ... You know why you want pictures. At the same time to optimize the picture engine best to the picture plus alt description attributes. It is helpful for image engine to recognize picture content.

About the relevant columns of the transfer, in the content page to call the relevant column title list is conducive to: 1, search engine crawling, 2, improve the single user PV. The advantage of this is not a few words can be introduced, if there is a chance that the foolish brother will be in the discussion.

About the content page overall layout, in the reasonable eye-catching position design "current position", the advantage lies in "the current position" will appear the homepage link, the column link, is advantageous to enhances the keyword layout, facilitates the user at the same time facilitates the inside chain the construction. Do not invoke the list of articles too much, because a large number of the same keywords will appear on the list, causing the content page keyword to stack. Remove unwanted redundant buttons, ads, try to choose a matching page color, profile optimization interface, responsible for the user, so that the search engine better crawl.

For the button, it is best to use plain text, you can also use a beautiful picture to do the background, which means I believe we all understand!

About tags, for sites with little content, personally think the label is not necessary, tag tags is nothing more than to allow users to use the search function as a reference, has been the observation that many people have a misunderstanding of the label, no matter whether there is no link many webmaster will do a dress style tag, may feel good, I do not need to do my humble opinion, many of the reasons above are a bit to!

There are also about the picture of the new window to open the dead link is also a common problem of optimization, need to attract attention!

Respect the original, encourage innovation! The original manuscript of the caterpillar!

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