How to optimize the image in website promotion

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With the development of Internet search technology, the past can not be search engines "read" pictures, in the near future will be search engines "read" out. Enhanced search engine support for image search applications will be the trend of Internet development. Image as an important part of the content of the website, often easily overlooked by the enterprise website promoter, then, we explain the Enterprise website optimization, some of the optimization of the picture.

A description of the picture

Add ALT Tag Keyword description information to the webpage picture, this is the most important work of the Enterprise website search engine optimization. Alt (alternate text) is mainly for the search engine to provide text description, although visitors can not see the picture description information, but the search engine is able to see. Descriptive information exists in the Web page code, indicating the content, subject, and relevance of the picture. At this stage of the search engine is generally through the Web page content and picture description to analyze the theme and meaning of the picture. Therefore, the content of the Web page with the picture is also very important.

Second, the picture related page content coordination

According to the current search engine technology development, the Web page if only the picture, the search engine can do is simply indexed to the General page title and other related information and pictures of the alt description information. Therefore, if you can put some of the picture before and after the description of the text, or with the image keyword to match the description of information, you can better optimize the page in the search engine rankings.

Three, picture size and format

A picture on a Web page is a specific format, size, and volume. Often some of the company's Web site maintenance novice, will be digital camera photos directly to the Internet, do not know such pictures need to be processed. As a picture, if you can accurately control the size of the picture, will greatly enhance the search engine on the site image index efficiency and classification rankings.

Iv. Number of pictures

The way of Atlas often helps to improve the collection and ranking of web images in search engines. So for multiple pictures to show the same theme, often using the form of Atlas. This will not only fully display the subject content, but also by the search engine like.

V. Image watermark

For the website promotion, the picture adds the enterprise contact way or the website Web site, all can bring the high popularity for the website, brings the potential customer for the enterprise. Therefore, the image plus watermark is also a site promoter needs to do one of the work, but must pay attention to the style and location of the watermark, can not affect the theme of the picture itself.

Zheng Man Network conclusion: for website promotion, picture optimization is also particularly important, especially for the promotion of enterprise products. Picture because of better display function, not only can increase the potential customer purchase desire, but also can enhance the enterprise strength and image, increase turnover rate.

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