How to optimize the inventory management on line and offline for the traditional enterprise transformation

Compared with the continuous downturn of the international economic environment, as well as the recession of the traditional retail industry in China, e-commerce still shows the explosive growth trend. 2012 "Double 11 shopping Carnival", Cat and Taobao total net sales of 19.1 billion yuan to create a number of retail records. In addition to the traditional offline well-known brands, many manufacturing processing enterprises face the weakness of foreign trade import and export business, will build their own brands to seize the domestic market focus on the line. More traditional companies are expected to turn to E-commerce by 2013.

At the end of each major businesses have played a "clearance promotion" card, but the intangible storage and capital turnover pressure, but also forced the inventory into a low price sale. In a few years ago, the electric business channel has already become the traditional enterprise of the first electric business "sewer", this year the domestic front brand inventory backlog is still serious, electricity business platform price war also let the traditional businessmen as a clear inventory of life-saving straw. How to make the electric business platform not to become a single clearing stock channel, how to use the information means to optimize offline and online inventory management. Li based on the traditional enterprise transformation of the actual case, to do the following analysis:

Guangzhou New Netherfield is a typical female beauty health products company, its brand "no Trace" in the traditional channels (beauty professional line, TV shopping channels, etc.) in a short span of three years to achieve a few billion years of sales. By 2012 years, with Taobao, Cat and many other similar products and brands of Low-cost competition, the offline market share is constantly eroded, forcing New York must quickly cut into the electricity market. In the face of different sales channels and different target customers, New York has developed a strategy to follow the same brand for the development of a series of products for the electric dealers. Compared with the relatively mature traditional sales channels, online channel sales are not controllable, so that warehousing management and inventory management has become a problem.

Channel Independent Warehouse

New York thought decided to divide the warehouse into two pieces, the original warehouse remained unchanged, the electric dealer's warehouse independent management. For effective management of inventory, the original ERP system is still in use, the electrical business sector to enable the new shop management system. Electrical warehouse sourcing from the original warehouse procurement and direct settlement, put aside the traditional production and processing and raw material procurement links, the electrical business ERP system will focus on invoicing and order Processing. This will not only control the product's purchase cycle, but also better controls the level of gross interest rates and inventory turnover.

Stock information sharing

In order to avoid the dispute between the different channels, offline and online product series relatively independent. This means that the inventory pressure in the two warehouses will be greater compared to the previous single warehouse inventory. How to explore the advantages of both channels, and try to avoid vicious competition such as prices, New York, through the sharing of inventory information to solve the problem of the single channel storage channels. The use of the power of the platform to diversify the advantages of the Electronic Business Warehouse inventory through the days of the cat, such as platform promotion to ease inventory pressure, and Taobao C store and only the goods will be used to do the electronic business platform for the clearing of the warehouse.

Differentiate ERP system

New Orleans uses two different ERP systems to manage two channels, with more emphasis being given to the difference. Under the line ERP uses the scope more is in the production, the purchase and the agent channel management, the financial accounting and so on link. and the Electronic Business ERP focuses on the online retail business and member management, the overall business of the financial accounting function is relatively weak. Companies have considered using a set of systems to integrate online and offline, and finally found the difficulty is higher than the imagination. The online business model changes too quickly, causing the software to be updated relatively quickly. Traditional retail channels are relatively mature, software update cycle and frequency is longer.

The traditional enterprise transformation power, the supply chain system can not completely copy offline mode. We should combine the characteristics of the supply chain and the actual situation of the enterprise, and use the information technology effectively to establish a smooth inventory management mode.