How to optimize the long tail keyword

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With the target keyword every day has a large number of search volume is different from the long tail keyword daily search quantity is very small, but long tail keyword can increase infinitely, and with the target keyword as long tail keyword accurate flow and clear users, long tail keyword optimization is easier than the target keyword optimization, Through the long tail keyword to obtain the flow is also huge, so the long tail keyword optimization more and more by those who have no funds, no background, unmanned webmaster's respected. Long tail keywords are generally located in the content page or list page, for the webmaster is not long tail keyword optimization and target keyword optimization operation is the same? The following is to analyze how the Web site for the long Tail keyword optimization.

1, choose long Tail keyword

In the long tail keyword optimization process to first choose to optimize the long tail keyword, after all, not all of the long tail keyword can bring traffic to our site, in the selection of long tail keyword to see whether the keyword is a long-term search volume, to avoid someone with software brush flow without real user access, For those who in the last few days or one months to have the flow of the key words to be careful to choose.

Target keyword selection to see which page in the site to put long tail keyword, is placed in the column page or in the content page. As to choose which page to optimize the long tail keyword to see the choice of the long tail keyword heat, those relatively hot keyword is best placed in the Site column page, and those are not very hot keywords are placed in the site content page on it, Website Long tail keyword Layout key is how can according to keyword heat to choose the page to optimize, and for the new station, because the site does not have the weight and traffic, so you can choose to use the home page to optimize a few long tail keywords to increase traffic for the site first.

2, update the content

The long tail of the site to determine the keyword after the content needs to be considered. Do the most is the use of content pages for long tail keyword optimization, but many in the content update will consider the site target keyword, content and long tail keyword relevance is low, to know this long tail keyword competition although not very big, but always somebody is doing, The high correlation to the long tail keyword ranking promotion help is very big.

Not all of the content of the site is related to long tail keywords, some pages may be for business needs or to enrich the content of the site, want to contact us and about us and so on these pages are not related to the long tail keyword, but the site can not be missing these content.

The content of the website should be original, avoid collecting other people's website, and the original content is very helpful to the rank. and the site content to continue to have regular updates, so adhere to a few months later, such as the site out of the sandbox, you will get the search engine trust, when the search engine will give you a higher weight of the site.

3. Write the title of the content

After the content is written, there is a point to be aware of and must be done well, that is the content title, the content of the title is directly related to the long tail keyword rankings, the title of the best content to optimize the long tail keyword, the content of the title to be independent, can be a good summary of content topics, in addition to the title in the long tail of the keyword, It is best to be in the keyword tag, description label, content in the long tail keyword, the content of the first occurrence of long tail keyword is to bold.

4, completes the long tail key word record and the station anchor text

Want to system long tail keyword optimization Please do long tail keyword records, through the record long tail keyword in the URL to facilitate the other content pages to add anchor text, I recorded the long tail of the keyword record also found a better role is when we found a can optimize the long tail keyword but there is no time to write down the keyword, and so on after the time in the operation.

5, station outside anchor text

For most of the low competitive long tail keyword Optimization station anchor text is enough to get a good ranking, but for the long tail of the competition is still need to carry out anchor text, long tail keyword anchor text can be obtained through blog and soft text.

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