How to optimize the long tail word

How to do the optimization of the long tail keyword 5 steps


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what is the long tail keyword? Long tail keywords have the following characteristics:


 


1, the content page, the title and description are rich in keywords.


 


2, composed of 2-3 words, is not composed of a single word.


 


3, the search volume is not high, but the competition is relatively small.


 


4, bring less traffic, but countless long tail word combination comes, bring the flow of people can not be underestimated.


 


5, long tail keyword can promote the main keyword ranking.


 


it refers to the site is not the target keyword, but there is a certain amount of search, this word to achieve the home page can also bring certain traffic, commonly known as Long tail keywords.


 


Long tail keyword optimization Although compared to the main keyword is relatively easy, but also need to follow a certain plan implementation, long-term adhere to, to see results.


 


in the optimization of the long tail keyword needs to follow the following steps to implement:


 


1, all-encompassing, comprehensive overview. Long tail of the search volume is not high, if you want to rely on it to bring more traffic, you must choose a large number of long tail keywords, so that a title as much as possible contain a lot of keywords, but also pay attention to the length of the title limit, more than a certain length, the weight of the keyword


 


2, Long tail keywords must be based on their own industry characteristics to choose. According to the industry characteristics, choose the right keywords, high correlation, the keyword layout appropriate, and according to their own plans to adjust the workload.





3, enhance the weight of the site is critical. The website weight is high, the influence to the rank is very big. Long tail keywords on the site weight dependence is very high, so there is a site weight as the basis, no rankings.


 


4, Long tail keywords also want to send some outside the chain. For the site rankings, the role of the outside chain is no longer so obvious. However, by observing the data of other websites, we can see that the number of the sites in the rankings is certainly not small. So many outside the chain is good, but to the full outside the quality of the chain. For example, the stroke text link is more effective than the individual link, the high weight outside the chain is better than the low weight outside the chain.


 


5, the internal chain is the site optimization of the beginning of the need to pay attention to the matter, especially for the number of such articles, rich content of large web sites, the role of the chain can not be overlooked. Some sites do not even hair outside the chain, relying on a rich chain and content to win the favor of Baidu


 


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