How to optimize the management of the refinement of the

Small head bidding assistant today gives you a detailed description of how to achieve the refinement of the management. &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; First, the accuracy of the keyword   for a Baidu bid to promote the account, its key words are mainly divided into such a few major categories: traffic words, competition goods words, brand words, gray words (competitors do not see, may be too biased words), enterprises in the promotion of the cost of the established conditions, generally recommended to choose more accurate keywords, The first choice is brand words, followed by product words, heat words, and finally consider competing words, people and other related words. In the case of competition is not very intense or hyper-budget situation, can give priority to guarantee the promotion of effect words. To do the promotion of the most important is to ensure the promotion of the effectiveness of the basis of play.   Second, effectively set up the account promotion area and promotion time   Baidu bid promotion staff can analyze the target customer base according to the website data traffic to carry on the localization promotion region, especially to those regional special products need to pay particular attention to, can effectively avoid the fund disperses. To promote the general recommendations in the zero after the proposed suspension of promotion, during the promotion to ensure customer service and so on the normal state. To always pay attention to whether the site open, open speed, submit orders or the dialogue window is normal, do these will effectively reduce costs.   Third, set keyword matching mode   Baidu bid to promote the matching method is divided into four kinds: wide matching, phrase matching, accurate matching, negative matching, different ways of matching will affect the customer in the Baidu Display page appears in the range, reasonable use of matching will help customers attract accurate potential visitors, Improve the accuracy of customer volume. Wangkui This recommendation phrase match, as long as your word is sufficient, it does not need to be extensive. Wangkui did a trial, an account is all the words, all the phrases, the effect is very good, did not appear disorderly match the situation, within the budget, the account will not be in advance of the line; another account to pass the main words, the keyword matching mode all set is extensive, the result is a large flow, but the invalid click also accounted for almost half of the Spend the same money, bring the benefit is very poor, at the same time also have to look at Baidu statistics or other statistical methods for the negation of keywords, outweigh the gains.   IV, SET negative keyword   Use Baidu statistics to see Search Word report or other data statistics report, filter the conversion rate of low or not potential customers keyword, through Baidu background negative keyword setting function effective filtering, this work requires the operator of the key words have sensitivity, The overall situation of the industry has a deeper understanding of the negative keyword is also a very important thing, to do in place, if there is a lot of potential flow will disappear, and on the original base on the flow will be reduced, will be obvious and easySee See. Therefore, when negative keyword must think, from all aspects to think.   Fifth, to the conversion of IP exclusion   Baidu auction promotion of the background to provide promotional accounts and promotion plan two levels of IP exclusion, this feature can prevent specific IP address or address segment triggered by the promotion results. Through the website traffic statistics software and online customer service system to view the analysis of IP, if found to have a malicious IP click Suspicion, you can promote the IP through Baidu shielding the IP exclusion. Baidu background also provides a precise IP exclusion and IP section excluding two IP exclusion, IP section of the choice should be prudent, set IP section to exclude the possibility of loss from the effective customer traffic.   VI, write effective promotion of creative   This is also a very important thing, whether the potential customers into your site, what you promote is useful to potential customers, the most important is the creative writing above. Baidu to promote the idea is divided into: title, description 1, description 2, access to the URL, display URL, additional ideas (a trail), write good ideas, customers have been to your products or services have identified at least 30%, so the important line is self-evident. Of course, you write creativity is very strong, the cost can be reduced, and some customers will see your idea that your site is not what he is looking for, this will reduce a lot of invalid clicks, you can save the money into the ranking of competing words.   Seventh, link clear landing page   Look at the word "landing page" to know what its role is, what it is used for. Yes, very important, the landing page is the customer saw the first page in the station, is also what he is looking for, if the landing page link is very good, then this prey can say you have put to the mouth. On the contrary, all that has been done in vain, without any effect, to the cost of adding a few digits, so this link is very important.   Do search engine bidding to promote how to reduce costs and management refinement? Wangkui believe that as long as the intention to do, according to the above several careful operation, the account will not appear big problem. Of course, these are as a management of the auction account must do, the above several of the Sogou bid, search gold prices, etc. are adapted to, the change, the nature is the same, I hope Wangkui to share the help.