How to optimize the page title

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Page title refers to the article contained in the title tag, is the most important page optimization factor, the title tag of the HTML code. When a user accesses, the title section of the page appears at the top of the web browsing window.

On the search results page, the page title is the first line of the results list, which is the easiest and most visible content for users to browse through the search.

From the above introduction we can see that the page title optimization in the SEO occupies a very important position, an excellent page title is conducive to search spiders crawl, but also let users in the search results page at a glance. So how should the page title optimization?

(1) Unique does not repeat.

Each page should have its own unique title tag, even in the same site, the same theme, different page specific content will not be the same, the title of the page can not be repeated. Because the title is the first page optimization factors, but also search engine to determine the most important page relevance instructions, repeated use of the same label is undoubtedly a great waste, while the user experience is not good, search users can not see from the page title of what the page is written.

(2) Accurate correlation.

This is self-evident, the title of each page should accurately describe the content of the page, the user will know what the access page is roughly said, so that the search engine can quickly determine the relevance of the page, and the relevance of the keyword search engine ranking is very important.

(3) Word limit.

If from the purely technical point of view, the title tag can put down any length of text, and in reality there are many sites in the title tag wrote a lot of text description, because too long text will not be the search engine penalty. But the search Results list page Title section can display a limited number of words, Baidu display up to 30 Chinese characters, Google display up to 65 English characters, converted to 32 characters. Parts that exceed this limit in the title tag will not be displayed, usually in the form of ellipses.

Therefore, in order to improve the user experience and highlight the target keyword, the title label not more than 30 Chinese characters, to 15--22 the text is most appropriate.

(4) keyword can not be heap Beecher. Piling keywords is a lot of beginners seo people most likely to make mistakes, in order to improve the density of keywords, in the title of a number of key words, in fact, this approach is not desirable, on the one hand, if too many keyword piling, but will cause search engine aversion and refused to crawl, or even blocked, on the other hand, the user's browsing is also inconvenient.

So how do you avoid keyword piling? It is recommended to set the keyword, you can combine two or three key words, such as Home Economics website, you can choose the key words "domestic, nanny, month sister-in-law" and other synonyms.

(5) Put the most important keywords in the front.

Experience tells us that keywords in the title of the position and ranking has a relatively large correlation, position the more forward, usually ranked better, such as two e-commerce sites, a "mobile" keyword in the title of the first, a "phone" tag at the end, it is obvious when users search the "mobile" this keyword, Two sites are ranked differently.

(6) The refinement of the text.

The title of the page is the most visible position in the search results page, that nature to the title of the text to refine, text extraction has three aspects of the requirements: first, the title of the Web page to attract people; second, the page title article can accurately summarize the content of the Web page, its third, the title is a valuable resource, do not use meaningless sentences.

(7) Company or brand name.

At present, the company or brand name in the page title in the placement of two, one is placed in the front, the other one is put in the end. In fact, these two methods can be, but still recommend a comprehensive consideration of user browsing habits and SEO, in the home page, you can put the company or brand name in front of the title, and in the category page and specific pages there is no need to put the title in the front.

This article is provided by the http://www.maikuu.com/, the website is welcome to reprint or communicate with me.