How to optimize the Product Sales class website

Source: Internet
Author: User

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Excellent site content is to attract users of the foundation, search engine updates and improve all around the user experience as the basis, so excellent site content is also make your site to get a good ranking of the important factors.

1, make a reasonable classification of your products, and make the corresponding product Classification page

Product classification should take into account not only the professional classification of products, but also the classification according to user needs. Flowers, such as the site, not only according to the variety of flowers into roses, lilies, etc., can also be based on the needs of users to classify, such as the flowers sent to the lover, send the elders of flowers, send the flowers of the leader, the flowers to send patients. Product Classification of humanity, can attract users, improve the site's user stickiness.

2, for each product to do a separate page, and to carry out a detailed description of the original

In the product sales site, it is best to make a separate page for each product, if a product page at the same time to show a lot of products, not only the slow speed of the Web page, but also not conducive to highlighting this product as the core of keywords, both users and search engines are not very friendly. To carry out the original description of the product, the description not only to highlight the unique selling point of the product, but also to reasonable highlighting keywords, control the keyword density, tell the search engine this page is about this keyword. To get a good ranking in search engines.

3, the establishment of a product-related knowledge of the column, and constantly collect knowledge about the product

Rich Web site content is like the search engine, we should establish a product-related knowledge column, as much as possible to collect relevant knowledge about the product, at the same time in the content of the product into the keyword. Rich site content not only search engine like, also can attract users, reduce the bounce rate, improve the user stickiness of the site. And you can make your site look more authoritative.

4, create a FAQ column

We should create a FAQ column, the user often encountered problems and answers are listed, most of the problems encountered they will find the answer through the search engine, if you have this content, naturally easy to find you. So the title of the question to be set up, to account for the user's point of view, think users will go to search for what, your customers browse to your site, if there is not understand the problem, you can find this column, but also convenient for users, improve the user experience.

5. Regularly update the content of the website.

Websites often update content, will attract users of your site often to browse, users like to see new content, if your site every time, there is no new content, that may be reduced frequency, and if your site content is often updated, will attract search engine spiders often come to patronize your station, Imagine a often not update the station, the search engine how will give you a good ranking it?

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