How to optimize the promotion effect of bidding account is better

Misunderstanding: Think the bid can row to http://www.aliyun.com/zixun/aggregation/11238.html "> Baidu to promote the front of the left several, there will be consultation volume and order volume."   First look at a few formulas:   Baidu auction Real ranking rules: Comprehensive ranking index = itself bid * Quality   keyword per click price = (Next bid * Next quality)/keyword quality +0.01   keyword clicks: (Click rate = Click/Show amount)   Baidu bidding account optimization is to analyze the above formula to do.   below to identify the following number of links to account optimization skills   One, promotion plan building skills   Baidu Promotion program is a large classification of promotional purposes, it is important to facilitate the management of the promotion of keywords and for the implementation of different promotional purposes to launch. Individual structured accounts, promotional programs are clear and organized, and the rankings and management have benefited. How to set up the promotion plan to make the account structure good? First of all, you have to consider what your product or service is, around your products or services to set up promotional programs, such as you are a language training company, then the promotion program can be established: English training, Japanese language training, French training, Korean training and so on; For example, you are selling home appliances companies, promotional programs can be established: refrigerators, water heaters, air-conditioning, washing machines and so on; it is also like saying that your product has a big request to the area, you can also establish the promotion plan for: Beijing area, Shanghai area, Guangzhou region, Zhejiang area and so on. Also can be divided into key promotion Word plan, general promotion Word plan; Many of the methods are not enumerated, in summary, the promotion plan is a major speciation to promote the target, for the management of various other keywords, so that the account structure clear.   has seen some companies to establish promotional plans when the ambiguous classification, naming disorder, there are many repeated the name of the account structure has always been bad, ranking always on not go, squandered a lot of promotional use.   NOTE: Once the promotion plan is established, the plan name can not be changed, unless deleted after the new plan, this is very cumbersome, the account also has an impact, so in the establishment of promotional plans must be considered clearly before the operation   II, promotion unit to establish skills   Promotion Unit is another big classification after the promotion plan, the following direct promotion keyword, a program inside can contain many promotion unit, a promotion unit also set up a lot of keywords. The reason to build a promotional unit is because the promotion of the project can not be a thorough the key words are very clear, the promotion unit once again classifies the keyword classification more clear, and then also makes the account more clear. Naming of   Promotion unitThe promotion plan is very short, and it is worth noting that the promotion unit must be a gathering of key words in the promotion centre.   Suppose a promotional program for English language training, then the following units can be named: oral English Training, English grammar training, English fee counseling, English listening training, etc., separate representing different categories, are included in the "English training" this big plan; and say "oral English training" Core key words to determine is around the "oral English training" to expand, then the unit below the key words can be set up "oral English Training" aspects, such as: oral English Training institutions, English written language training schools, Beijing English vernacular training, oral English training costs ..., Are all around the oral English training as the core keywords to write. 8630.html "> Sometimes even the name of the promotion unit can be directly named as the core keyword that the unit should promote. A lot of ways, as said: According to product terms, by region, according to the difficult words, according to the brand and according to the crowd points and so on.   Promotion Unit setup skills are summarized as follows:   1, unified unit keyword similarity, similar structure.   2, the name of the promotion unit should be shrouded in the core keywords to write.   3, write 3-5 intimate and coherent ideas for one unit.   Small head bidding software to provide trial writing.   Service Hotline: 025-68781274   on duty qq:1966359893   in person to provide full technical support.   Official Address: www.ppctui.com