How to optimize the promotion of group buying website

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The rapid development of the Internet era, we have become fashionable people, do not have to go out to buy things at home, and then appear a lot of group buying sites, do group buying site webmaster, also want to think about how to optimize group buying site, site optimization method or a lot of, stationmaster, you learned those, and did those. Today, we talk about how to promote group buying website.

First: The use of microblogging marketing promotion

Why is it the first to think of Weibo? Now the most fire should be a micro bo, using micro-blog to do propaganda, micro Bo 140 words of space, enough to explain the characteristics of the product, coupled with your pictures, plus the topic, is a good way to promote the advantages of group buying products. Micro Bo face a wide range of fans, broadcast is very fast, webmasters, to learn to use new things to promote their products. Small series also often buy, the basic sources are in micro-blog to see the ads, as users, I feel the experience of micro-Bo is still very high.

Second: The use of viral promotion

Let your product information spread like a virus in everyone's life circle, viral promotion can generally be the form of mail to promote out, users in your site registered members, let him customize the ad mail, the daily purchase information sent to the form of mail, many people do not have time to deal with the mail, So these emails are called spam, but these emails are also very useful for everyone, like online shopping people will care about the purchase information every day, maybe he did not have time to see your station today, but he has time to manage mail, so can also pay attention to your station. Virus-like promotion also has to pay attention to, a group purchase information sent once good, more is really rubbish, every day to send to everyone, product information must be clear, attach product links, these details are to improve the user experience.

Third: The use of group buying navigation station

A new group buying station on line, it is best to cooperate with group buying navigation station, perhaps this way will be a waste of money, but for a new station, this way is worthwhile. Select a few good navigation station to submit their own station, preferably in the home page of the navigation station can have a good ranking, more than submit a few navigation stations, the new station will improve its visibility.

Four: Use friend chain to promote

Friend chain Promotion is one of the most important methods. Find the same kind of group buying site to do friends chain, it is best to find a high reputation of the station, long time station, more users of the station. For a new group buying station, we still can not believe that the information is true, and will be a little suspicious, and well-known station to do friends chain, this will also improve their own station visibility, so that the user experience to a certain extent. At the same time friend chain can also bring the chain to the site, kill the birds with the thing, why not.

The use of soft-text to promote

Soft Wen can give everybody's station to bring what, I think stationmaster all should know. High-weight outside the chain, visibility, keyword visibility, these are other ways to promote the effect of difficult to get. Group Buy station webmaster should also learn to use soft wen to promote their own station, soft text than pure advertising can be more acceptable, pure advertising things to see the annoying, while other resource managers are also difficult to accept ads, basically will give you to delete, so the soft text is necessary to promote.

Sixth: Using the Forum to promote

Group Buy website Forum promotion can go to a big portal site, community website promotion is more suitable, more popular place to buy the demand is much larger, in the Forum also do not directly promote their products, the administrator will prohibit, but also let users have an aversion, users are concerned about product information, product advantages, in the forum, The most important thing is the popularity of their products marketing, is to let others immediately give you a single, the main purpose is to let everyone know you, and now there are countless group purchase site, to the user to create stickiness, it is necessary to take things to attract others, the forum is a let you introduce your products place. Making good use of the forum is also a good way.

Seventh: Use the search engine to promote

The site's biggest survival strategy is to survive on search engines, search engine optimization, the site's keyword positioning, title, site content, the site's internal chain, the site's snapshots, the site's external chain, the number of sites included, site single page optimization, the site's user experience, the site's space, the site's domain name, Can affect the search engine rankings are the factors that need you to optimize, optimize the site in order to have a good search engine rankings, the use of search engine to promote the flow is very objective, so the details of these optimization, webmasters can not forget.

We like group buying, group buying site is also very much, no matter what kind of site, optimization promotion is essential, in addition to these online promotion, webmaster can also use the line to promote, advertising is also very comparative, the site will not be able to spend money estimate is not. A lot of methods depends on whether you can use it to the extreme.

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