Quality optimization is an important means of account optimization, can help you to a lower click price to get a better ranking, thereby reducing the overall promotional costs, improve http://www.aliyun.com/zixun/aggregation/5368.html "> ROI." Small head bidding software small series Think you can try to optimize the following aspects of quality:
1. Optimize account structure
review each of your promotional plans and promotional units to see if there is room for optimization. We strongly recommend that you start with your promotional objectives to achieve different promotional goals to establish different promotional programs, and the meaning of similar, the same structure of keywords divided into the same promotion unit, for keywords writing ideas, and control the number of keywords in each promotion unit, to ensure that these keywords and ideas have a high correlation. In particular, try to ensure that you use wildcard characters in every idea. Please see account structure related issues and techniques.
2. Improve Creative Writing quality
The basic principle of
creative writing is to ensure that the statement is fluent and of complete meaning. High-quality creativity on the one hand can attract netizens to pay attention to increase the click Rate, on the other hand, it is also conducive to enhance the search term, keyword and creative relevance, so as to improve quality. An important way to optimize your creativity is to insert a wildcard in your ideas to get more drift red. See how to write more compelling ideas. You can use creative reports to compare, evaluate, and optimize your creative appeal.
3. Select the appropriate display URL
Under normal circumstances, we recommend that you use the full domain name as a display URL, enhance the trust of netizens at the same time, but also facilitate the memory of netizens, deepen the impression on your site. You can also try to adjust the display URL of the expression, such as the first letter uppercase, to attract the attention of netizens. See Display URL usage tips.
4. Choose a more specific, more obvious business Intent keyword
Different netizens use the same search term, the search demand may be varied, such as the search for "French" netizens may be looking for a professional French training institutions, but also may just want to know about the basic knowledge of French. In contrast, search for "French training", "French training winter course" netizens clearly expressed the need for French training, will pay more attention to the relevant promotional results, but also more likely to visit your website to do further understanding. Therefore, more specific, more obvious business intent of the keyword is often a relatively high click-rate keyword.
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