How to optimize the Site feature page to enhance the friendliness of search engines and users

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We are doing the website as well as in the website operation process, the topic page is one we often use the thing, for example we can often to this website related content some centralism, the hot matter summary, the promotion activity, the holiday preferential activity and so on, we usually will use the topic page. But in the webmaster circle for this topic is not much, perhaps we are often used, but because it is generally relatively isolated, not too concerned about this aspect.

Topic page In fact, the site is very useful, such as an electrical business site because a holiday needs to do a promotional campaign, many will be in such activities so that more users know that they do not hesitate to go to some platform to publish ads. And let the user through the ads link access to the page should be very clear advertising content, if the use of the first page, then each activity also to the home page revision and after the end of the change back, very waste of time, but also to the disadvantage of SEO. So many times now everyone is for the website such activities to create a topic page, of course, this is a topic page application case, is also a common way.

As mentioned above, we set up a topic page is not an internal page or a home, but a relatively high-quality implementation of the page, especially many times we create a topic page is to tie the user. So how to get the user to feel what he likes from a simple page, in fact, is the question of friendliness, such as our game site launched a new game, then we promote the time if the theme page must let users see the topic page will feel very friendly, so that will produce transformation. Here are some of my own experiences to talk about how to optimize the Site feature page while improving search engine and user friendliness.

One, avoid too long space to make the page volume is huge also let the user feel difficult to understand.

We do a project is really want to through such a page to let users know more we want to communicate with their message, so in many times our topic page may be very long, some even more than 10 screen content. In this way, whether for users or search engines, it takes a long time for the page to load, some even takes 10 seconds, so no one has the patience. Moreover, even if the user is a very patient person, see more than 10 screen content headaches, although the explanation is very specific, but it is very confusing. In fact, we only need a few screen content, to the user to express a general information can be, so that users can let a glance at the past know what we are doing, if they are interested in nature will continue to browse the page on the chain page, because this time already know what to do. Of course, this is the planning above the work, and the following points I would like to talk about through technical means to optimize.

Second, try to replace some pictures with code, reduce the volume of web pages.

As we all know, when we do the topic page a lot of times are need to use visual pictures to show the user, let the user more sense to feel we express. And the general production process is the first graphic design software to make the image source files, and then through HTML and CSS into the Web page, many times we in order to save the direct use of pictures to put in, so that greatly increase the volume of the page, resulting in slow loading. In fact, many pictures we can be replaced by code, such as some solid color background pictures, table pictures, text pictures, and so on, these elements can be used to replace the code. And any picture is dozens of hundred KB, or even larger, and the use of code can be ignored relative to the picture. For the search engine is not able to identify the content of the picture, and the text can be quickly recognized, obviously more conducive to SEO.

Third, optimize the page code to the Web page load efficiency.

I believe that if we let everyone choose fiber-optic Internet or use 1M bandwidth dial-up Internet, we will certainly choose the former, because who are willing to surf the internet to browse information faster, the most valuable time, who has no patience to wait for a long time to load. In fact, we may have seen a lot of online Web performance optimization articles. In fact, we use here is the main topic page itself, as for the server side what is common things. For example, we can use the picture of the topic page and the relatively small pictures together and then use CSS to cut the map, so that both reduce the total volume also reduce the number of GET requests, in addition, Ajax and jquery can be used for screen loading technology buffer users to wait for the topic page load time. And in Baidu SEO Guide mentioned, the Web page can quickly open to SEO is extremely advantageous, so this is also very friendly to search engines.

In a word, to do a search engine and users are friendly topic page is mainly to make the above content profile, and then without affecting the overall experience situation to minimize file size and the number of requests to improve loading speed!

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