How to optimize the system selection of the long tail keyword of website

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Hello everyone, today I would like to discuss with you about the website Long tail keyword promotion and layout topic, first of all, I am a promotion rookie, read about the long tail of the teacher's key words to explain the video and some of the relevant tutorials on the Web, started to do some of the site, the effect is not bad, now come out with the experts to discuss, In order to better improve themselves.

We all know that the site has the target keyword and long tail keyword one said, on the target keyword this aspect does not need to say, everybody knows many theories, but now the website multitudinous, the target keyword competition is more and more brutal, but the long tail keyword theory came into being, although the search quantity is not many, but the rank is better obtains, moreover because the quantity is many , if a good part of the flow is also very considerable.

First of all, how do we get the long tail keyword? How to choose the right one for us in so many long tail keywords?

First, the use of Baidu Drop-down box search to select the long tail keyword

When you search a keyword in Baidu, there will be a dropdown box, where you can find some related to the theme of the Web site long tail keywords first recorded.

Two use Baidu related search element

When you search for a keyword, there will be related search element, these are also good long tail keyword selection source.

Third, use webmaster tools, software, etc.

This is not necessary to elaborate on the internet, a lot of keyword query tool box software, especially after the Baidu weight of this theory, now many will check the site's Baidu weight, and these tool box software will have the keyword expansion function, such as love accounted for, webmaster House, Google Administrator tools and so on.

According to the above three steps to choose the right long tail keyword, the next is the layout of the problem. is on the column page or on the content page. As to choose which page to optimize the long tail keyword to see the choice of the long tail keyword heat, those relatively hot keyword is best placed in the Site column page, and those are not very hot keywords are placed in the site content page on it, Website Long tail keyword Layout key is how can according to keyword heat to choose the page to optimize, and for the new station, because the site does not have the weight and traffic, so you can choose to use the home page to optimize a few long tail keywords to increase traffic for the site first.

After the layout is done, you should promote these long tail keywords to get a better ranking. What methods should we use to promote the optimization of our long tail keywords?

1, the title uses the long tail word, the title is a page of the highest weight, so the rational use of the title is not only a key keyword, but also the key to the optimization of the site, write an original title, in the title of the appropriate long tail keyword, pay attention to a point is not piling up, looks natural good; A good number of long tail keyword writing is often in the long tail of the keyword before or after adding "how", "how" such as the hospital Network encyclopedia inside the page title is basically the case, XXX hospital how, XX hospital how to go? Such words, the first is because such a word is easy to be like Baidu, Such titles tend to be biased to solve problems, the same users will often be in order to solve a problem input such long tail keyword to search. So the hospital network Daquan by these long tail keywords to the flow is very considerable.

2, the content appears the long tail keyword, in the content of the long tail of the key words note, keyword location: The first paragraph, the last paragraph, the middle part of the paragraph, here to emphasize is the first section of the long tail keyword, because the article content page is no keyword with the description, so the search engine will default to grab the first paragraph as a description For the key words appear in the description of the benefits I do not repeat, so this must be noted. There is also a long tail of the number of keywords appear, 600 word about the general 6-10 of the article is better.

3, for long tail keyword to do the link, the links here include the chain with the outside chain, as the beginning of the article said, the long tail keyword inside the chain optimization will have some problems, more trouble, but we can build a long tail word URL keyword library, with txt to save, so naturally it is convenient to do a lot of.

In fact, the long tail of the site keyword we can in the original content of the reasonable sneak in, such as a previous article written by the "2012 Internet Industry 8207.html" > Navigation Web Site Development analysis, in this article is mainly for the Web site navigation class to discuss the article, Added in the article including hao123,hao360,2345, China Network Encyclopedia (www.zgwdq.com), such as a number of Web site navigation sites, the author in this article is appropriate in the article to join the "China's top ten excellent internet navigation website" such as long tail keyword to do the long tail of the Chinese network of keywords so that can play a link, so that the site's keyword links form a gold chain, to enhance the overall ranking of the site will have a decisive role

The article originates from the training organization Http://www.pxwzdq.com, welcome everybody to discuss together.