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Keywords in the site optimization role is important, so we have to use a variety of methods as far as possible mining industry keywords, we dig more detailed, the industry to grasp the better, because there are keywords to represent the needs of users, thesaurus is the industry users need a collection, then we do in the layout of the keyword, Several forms of the key words can not be ignored.
1, the key words of synonyms, synonyms form
When we're laying out a Web page, we should not only put some of our preselection keywords into the Web page, and its synonyms and synonyms can also be arranged in the second, such as computer and computer, is inseparable from the synonym of synonymous relations, some people like to search the computer, some people like to search the computer, But these two words are the same object, then we do not need to put these two words in separate pages, because it is basically the same thing, the content is consistent, in order to avoid duplication, we can put these two words into a web page on it, you can in this page keyword tag, description, As well as the title inside are written into the computer, computer, so that in search of computers and some of the relevant keywords of the computer, your page will be able to get rankings.
2, keyword splitting and combination form
We know that for a compound word, it is in the search engine index is handled separately, such as notebook computer this keyword, in search engine index inventory, notebook is a key word, computer is another keyword, when you search this compound key word notebook computer, these two words occupy different weights, When there is no Web page that fully contains the laptop and the weight is high, if there is a computer in your Web page, and the weight is relatively high, you will also get a good notebook computer rankings, so this will enlighten us, in the layout of the page, you page inside, you can consciously appear the keyword split form, Also want to appear the combination form of keywords, so you can get more keyword ranking, thus bringing more traffic.
3. The singular and plural forms of the keywords
The singular and plural forms of the keywords are mainly aimed at the English-speaking stations. Don't pay attention to this in Chinese, when you go to optimize the English station, we should pay attention to this problem, because in the English station, a word singular and plural form is handled separately, is two different keywords, In the search engine's positive row and inverted index, they are treated separately, and a word in the singular and plural form of the search is sometimes very different, and the results of the search for 8630.html "> sometimes is very different. So do English stations, the singular and plural forms of English words, we can not ignore.
4, the use of key words hyphen
We know that for some compound keywords, several words can be added between the characters, such as e-mail, we need to use the underline, and do not use the underline, of course, e-mail and email as well as a different keyword, in the Search Engine index library, is also treated separately, For this type of hyphen keyword, we also have to treat separately, according to their search volume, the degree of competition, layout in the page of the corresponding position, in fact, in a page, you can even character form of keywords and separate forms of keywords exist at the same time, so you can maximize the ranking of keywords.
5, Keywords Related keywords form
In our search for a keyword, in Baidu and Google's search results page below, will appear related to search, we optimize a page, you can put these related keywords, appropriate to appear in the Web page, so that not only increased the main keyword theme, And these related keywords may also get some traffic. This article by the www.war3ba.cn webmaster feeds, reprint please indicate the source, thank you!