How to optimize the website: overall layout

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Website optimization work, in the initial stage should be considered, build a site, the user experience is good, whether the search engine friendly, conducive to SEO, this site planning positioning, must be considered. In fact, website optimization and website operation is complementary, the ultimate goal of optimization is to profit through the website. Generally large companies, have a dedicated SEO and site operators, they cooperate and ultimately achieve the entire company's Web site operations.

Therefore, this article Wuhan SEO Blog will start from the beginning of the construction station, said its own site system optimization and SEO overall layout views.

Site positioning before building a station. Website construction Before you must clearly set up the purpose of this site, E-commerce online shopping mall sales apparel, corporate website propaganda company products, personal blog share experience ... Want to clear the purpose of building a station, is to analyze the site's user groups, for different user groups, to determine the overall style of the site. About the website operation plan, I will discuss in the later article, here does not say more.

Analyze the user group search habits, determine the site keywords. Site positioning clear, it is necessary to analyze the user groups of the search habits, they will be through Baidu, Google search which words, the user group search the largest, relatively large competition is the word is the main keyword, around the main key words to develop the word is the second keyword (or long tail keyword). Analogy to the above analysis of our company keyword ranking down, mentioned a website of my company, mainly engaged in SMS marketing, in the analysis of the potential customer's search habits, we determine the site's main keyword is "mass message" "Mass SMS" "SMS Marketing", long tail keyword is "Mass sms Software" "Bulk sms Software Download" And so on. We have to record these keywords, including the size of the competition, search volume and so on. About the keyword Competition degree analysis, Wuhan SEO blog will be in the later article alone.

Keywords layout. This link in the SEO overall layout is very important. General layout of the idea is that the main key words on the home page, because the user demand is big, competitive, long tail keyword put column pages, relatively competitive degree difficult to do ranked keywords, we can also do a separate topic page. General Homepage Main push 2~3 A main word, each column page main push 1~2 a standing committee keyword, but this also depends on the specific situation.

Each page of the SEO. According to the identified, different pages of keywords, system optimization, including TITTLE,KEYWORDS,DESCRIPTION,H1, H2, H3 and other labels, picture alt attribute ... Each page should be linked to each other, the main key words point to the home page, long tail keyword to the corresponding column pages, the column page should also be linked to each other, but also pay attention to the link anchor text diversification.

External promotion, mainly increased outside the chain. The website rank rises (keyword rank), must have external link auxiliary. Or the old saying, the content is king, the chain is the emperor. As for the website promotion some commonly used methods, I also will introduce in the follow-up article, here reminds two points, it is necessary to do outside the chain when you should pay attention to: one is the diversity of anchor text outside the chain, the second is the growth of the chain, the health of the chain is a "J" type of growth, so that the growth of the chain will not be the search engine that is cheating.

Data monitoring and statistics. Need to monitor and statistics of a lot of data, which is the main traffic and keyword ranking, of course, if the Web site operation, the rate of conversion is also a very important data. Through monitoring and statistical data, analyze which promotion methods are more effective, which effect is not obvious, so as to further improve and improve the promotion program.

Identify problems and solve problems. Site keyword ranking dropped, the site was K ... These problems are in the site ranking optimization process often encountered, how to solve these problems, SEO is not part of the optimization work, and I think, to solve the problems encountered in the process of SEO, very conducive to their own level of improvement.

The site's system optimization mainly includes so many, of course, it also involves many other problems, such as the stability of the server, coordination between the departments and so on.

Overall said more general, in the back of the article, Wuhan SEO Blog will focus on examples of analysis, of course, these are my own personal views!

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