How to optimize URLs for Web site optimization

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How can URLs be optimized? This is a lot of seoer have been discussing the issue, because the optimization of our URL will be conducive to our site optimization, and how to optimize the URL more in line with our SEO strategy, for SEO, the quality of the URL will directly affect the search engine on our site long tail keyword impact. For search users, URL optimization is good or bad, will give our potential users a certain psychological hint. So a good URL structure, whether it is to search engines, or users, have a very important role, and for our site construction must be positioned at the beginning of our URL optimization strategy, then we will pay attention to site URL optimization 10 details.

We said above that the optimization URL needs to pay attention to 10 details, then we explain the advantages of URL optimization in detail:

1 Choice of domain name

Domain name should be more reasonable, so that the domain name easier for users to remember, more in line with the nature of your products, do not register for the keyword to put a long domain name, but also do not put the keyword, will be in the domain name into some symbols so that users can not remember our site.

2 insert keyword in URL

When conditions permit, the directory name file name can be appropriately added to the keyword related to the content title. Google's Matt Cutts has hinted in his own blog that the number of keywords in the URL will be good for the site's ranking.

3 Ensure the rationality of the URL length

Although we put the keyword in the URL more conducive to the ranking of our site, whether the Web spider, or site visitors, like simple intuitive URL. The level of the URL should not be too much, as far as possible to maintain reasonable, too long or too many layers of structure will lead to reduced page weight. Avoid a big taboo SEO can not be too greedy, too greedy will fail miserably!

4 The magical character of a conjunction

The name of the directory name in the URL between the words can use a hyphen-, you can also use the appropriate underline _, but avoid using very strange characters. A conjunction is identified by a search engine as a space.

5 URL format using English words and pinyin to facilitate the ranking

In our large number of observation, Baidu search engine is more suitable for a relatively short URL or English words, and found in Google whether Chinese or English or even pinyin can have a better collection and ranking, but do SEO beginners will ask my English is very poor, Then whether on behalf of our site can only choose English words? The answer is no, the Internet in the continuous development of the search engine is also in constant progress, we have to look away, do a good job of optimizing the basis of our ranking up is sooner or later things.

6 URL static

Static URL Although there are many professionals to mention static and dynamic differences are not big, but we are not difficult to find Dede-cms, Dz,phpwind and other CMS systems are constantly providing better pseudo static and static support, so we can do well must not give up, Many of us are seeking to be static? We have no choice but to lament that we are being persecuted now.

7 Description of the URL

The entire URL includes domain names, directory names, and file names, where possible, with descriptive words, especially directory names and file names. Let the user see the URL, you can roughly understand what this page is.

8 Unified Case Format

In URL optimization We try to maintain a uniform case format. Avoid being viewed by search engines as 2 different Web pages, resulting in overlapping of content and confusion, resulting in reduced weight of the site and regression of snapshot updates.

9 The content page of level two domain name

Two-level domain name in the Chinese site seems to be highly sought after, because the level two domain name is usually targeted at a specific content of a special refined, which makes the search engine on our site two domain name to give great attention, which is more conducive to our site for our products or a topic can be centralized optimization.

301 Goto URL

When we inadvertently or a sudden revision of the URL changes. This time we must make 301 jump. 301 jumps are changes that represent permanent addresses, such operations will be very clear to the search engine spider our site to change, the weight of the old URL transferred to the new URL, search engine will be the current site cache and the content of timely updates, to avoid the change in the URL caused by the loss of weight. General weight transfer requires a certain amount of time to complete the weight transfer, sometimes up to several months, this time please maintain patience to treat such temporary phenomenon.

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