How to optimize website of common Enterprise website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Many customers in the production of their own corporate web site does not take into account the importance of a Web site in the same industry competition in the network, resulting in a lot of corporate web site after becoming a vase, enterprises will complain to the producers of the site has no effect, and the producers will avoid their own mistakes, Think the site is based entirely on the company's own ideas.

As has been in contact with the site optimization for two years, I think the root cause of this matter is not the customer's problem, but that our web site producers did not convince customers to do a real valuable site for customers. This value is largely reflected in the site on the network ranking above.

Website optimization for corporate websites in the Internet rankings on the front, play the role of corporate web site has a very big help, then as our small and medium-sized website how to optimize the site?

The first step: Select the keyword

Choose the right keyword is the foundation of the website Seo,sem, must devote enough energy to study the website most suitable keyword.

First of all to select all relevant keywords, and then through the Baidu index or Google Keyword analysis tool on the keywords of the hot query analysis, and finally reached the top of the list of keywords, and then integrated enterprise own situation, to finalize the enterprise needs to focus on optimizing the key words.

Reference Google keyword tool: https://adwords.google.com/select/KeywordToolExternal.

(2) Baidu index: http://index.baidu.com.

Step Two: Reasonable website structure

Be sure to choose a professional website designer, not just focus on the well-known network companies, enterprises to understand that the site is designed by people. A good web designer will be able to clearly tell you the site's architecture and directory deployment before the site is made, helping you to maintain and redesign your corporate website in the future. The most important thing in the site architecture is two points:

1, high-quality URL strategy

Web site static is essential, especially for small and medium sized websites, now the technology can completely achieve the whole station static. The directory structure of the website as far as possible not more than 3 layers, column or classification depth too many can consider appropriate deepen.

2, reasonable links in the station

Inside the website and the page between the site to have links, so that visitors can easily access any page in the site, of course, we do this not only to facilitate visitors, but also to the search engine spiders to provide an index.

3. Reasonable keyword layout

Each page needs to have a separate title and meta, the content should be reasonable optimization and improvement.

Step Three: Quality website content

For the general Enterprise, write 10-20 original articles of the enterprise should not be what the difficulty is too big problem, even if you do is the industry site, then please be sure to add original content as far as possible to most proportions. Therefore, the enterprise site in the maintenance must be more published on the enterprise, the industry products, dynamic original articles.

Fourth Step: Website link is essential

This link includes both the inner chain and the outer chain.

Inside the chain is the site through some key words, navigation and other links, under normal circumstances will be set in the article some tags, and then through the tag can be clicked into some related articles or home page.

The chain mainly through the exchange of links, put some of their own links to the soft text to achieve.

No matter how to do the link, a principle is linked to the text must be one of your site keyword, so as to help the site keyword ranking upgrade.

Fifth step: Set up a site map

I found that there are many corporate sites do not have site maps, in fact, this is very wrong, as the site is growing larger, the structure of the site more and more complex, this time the search engine will visit your site through the site map to find updates, so the site map is very necessary.

Believe that our enterprises in the above five steps will soon find their website traffic has been significantly improved, then the next one we will discuss how the corporate web site to increase traffic.