How to optimize your site to quickly improve traffic

Website Navigation optimization

Web site navigation is to guide users to visit the site of the bar Day, menu, online Help, layout structure, and other forms of general designation. Its main function is to guide users to easily access the content of the site, is to evaluate the professional degree of Web sites, availability of important indicators. At the same time to search engines also have a lot of hints. Generally speaking, the website should pay attention to the following points in the navigation:

1. The main navigation eye-catching clear

Main navigation is generally represented as a level directory, through which users and spider programs can be in-depth access to all the important content of the site. Therefore the main column must be in the http://www.aliyun.com/zixun/aggregation/10411.html "> website first screen eye-catching position embodiment, and it is best to use text links instead of pictures."

2. Home Highlights Important content

In addition to the main column, you should also focus on the important content in the secondary directory as a link in the home page or other sub pages to highlight multiple times. The search engine will give a lot of attention to the links appearing in this one station, it is very helpful to improve the level of Web page, this is also the page level of each website is more important than other page level, because each subpage has a link to the homepage.

3. Use site Map

Site Map is a means to assist navigation, initially designed for users to facilitate users to quickly reach the target page. The good website map design often manifests the complex directory relation with the website topology structure, has the static, the intuition, the flat, the simple characteristic. More text links, no or less use of decorative pictures to speed up the page load. The above features in line with search engine friendly requirements, so the site map in the SEO also has important significance. Especially for those who use the image navigation and dynamic technology generated pages, through the site map text link, to some extent, can make up for the spider program can not recognize the pictures and dynamic pages caused by the risk of the page is not visible.

SEO Strategies for Web page optimization

For those who will actively generate hundreds or even thousands of pages of Web site optimization, must change the way of thinking. Traditional SEO procedures, first survey selected keywords, and then for each keyword Theme generation page, manual writing title tag, paragraph title tag and page introduction, and then find the best links in the station all point to this page, this way is really not suitable for large web sites.

It is not enough to simply change the title tag, but to optimize the entire HTML template. At this point, please follow the following SEO best principles: 1 content page and display page separate, 2 guarantee to use the word correct, semantic fluent; 3 if necessary, use the paragraph title label, 4 delete template superfluous part; 5 do not use the same meta description and meta keywords throughout. To give a refreshing feeling.

Looking for a way, so that the effectiveness of SEO to the prairie of the situation to extend to every corner of the site, to do SEO is critical. For example, you can sort the optimized titles for product pages, pagination catalogs, articles, and so on, and, if necessary, put the title tag of the manual writing before the title. It is important to place the title tag in the appropriate place.

The next part to optimize is the URL. A well-known URL, although more difficult to change, but more worthy of change. Especially when the URL has more than two variables (that is, more than two equal flags). Google engineer Matt Cutt told WordCamp that as long as the URL does not contain more than 2 to 3 variables, Google treats both dynamic URLs and static URLs alike. However, it is better for programmers to statically address the URL of a Web site. Experience tells us that static URLs perform better in search engines. This kind of URL is more affinity to users, so they can attract more links. The ideal URL is the URL that contains the keyword. Matt Cutt also said in WordCamp that the underscore will be used as a separator. So when dealing with separators, don't bother to consider whether this is an underscore or hyphen. This is not to say that all search engines admit, at least Google admits. Also, don't forget to set 301 on the old page URL to permanently turn to this page for the new URL.