How to organize and manage the Internet industry pioneering team?

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(the author is an internet practitioner, three years of network media editing career, seven years of product and operation management experience.) )

From the perspective of entrepreneurship, in view of the overall characteristics of the Internet industry, entrepreneurial direction and the uncertainty of profit expectations, taking into account the changes in the competitive environment, the introduction of funds and other characteristics, it can be said that managers of the entrepreneurial team of the organization and management of the results of the project itself is critical.

Often, it is prudent to try and move fast when the business model is not yet clear or the money is insufficient. The key of the initial stage is to control the team size according to the business direction and the plan goal. Before the product (or service) has not entered the stage of the market, the human cost is the largest proportion of the total expenditure, or even more than 80%, therefore, the creation of "small and fine" team is the majority of experience managers pursuit.

Similarly, because of this "everyone is the backbone" of the situation, at the beginning of the enterprise, the personnel running-in stage, process and standardization mechanism has not yet been established and mature, leading to managers need a lot of time and energy for the organization and management of the team, which is destined to the manager's own requirements higher and more detailed

Communication and communication

In practical terms, most entrepreneurs (managers), even if the original team, will be introduced by introducing new people to rebuild the team, in the business direction is not clear, or working methods are not uniform, or lack of typical replication objects, or the text of incomplete data content, etc., the need for long-term in-depth communication, To ensure that the new and old members of the target and task decomposition identity consistency, the main method is the regular (time), quantitative (line, point), but not timed (time), the goal of unity, details confirmed, theoretically to eliminate due to poor communication and lead to late rework of the possibility.

Second, adhere to flat

The first building team, mostly by products, technology, design, operation, market and other functional teams, in order to enhance efficiency and ensure penetration, flat management can significantly reduce the risk of the project, the general initial team is three or two-storey (some functions, special posts) The best structure, any major or key meeting, founder (manager and the responsible person must attend, and all identified tasks are disclosed internally (phased) after decomposition to ensure the completion time and results of typical business milestones.

Iii. Timely resolution of contradictions

The internal contradictions of the entrepreneurial team, from the organizational aspects of the main causes of two types, the difference between different functions and the experience of the same function, to resolve the contradictions of the former focus of the overall analysis, if necessary, three-party compromise (party A, party B, Management), all to ensure that the original plan task as a prerequisite; , if necessary can be combined with the market or data for quantitative comparison, to determine as far as possible differentiation of the work of different views of the focus, to avoid the second contradiction. Avoid dealing with contradictions in accordance with the level of familiarity of a member, except in exceptional circumstances.

Iv. human Concern

Considering the young degree and the characteristic of the Internet entrepreneurial team, besides the material rewards, the manager's human concern is very important, in addition to building up confidence and creating an equal and harmonious working atmosphere, it is very important to maintain the cohesion and permanence of the whole, regular attention to members, life understanding, direction, food activities, are very effective organizational methods.

On the author's experience and experience, Chairman Mao in 1939 for "anti-Da" inscription: "Unity, tension, seriousness, lively" eight words, is the most summed up the entrepreneurial team management guidelines.

"Unity": Attach importance to team cohesion, unity of consciousness, equal cooperation

"Tension": Demand results, the pursuit of efficiency, the attitude of physical and mental input

"Serious": seriously treat users and customers, the pursuit of stability, rigor

"Lively": the style of work with the characteristics of the times, happy work and cooperation, and enjoy the process.