How to organize the content of soft text

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Now engaged in website promotion friends have heard of soft wen. What is a soft text? In short, it can be understood as a directional promotional article. The soft text is born with the traditional hard advertisement compared with. From the form, it is a kind of plug-in, compact, professional promotional materials, which the advertising component is generally not easy to find, and does not affect reading, the promotion of more natural methods. Soft writing is the basic ability of personal webmaster, every webmaster will use, because it is the website must be used to promote the material. How can I write a good soft text? The author of his own comb to write a good soft text of the main points and the new webmaster friends to share.

The purpose of writing soft text is not to simply send out the chain, but to promote the website, enhance the image and visibility of the site. I see the worst soft wen, basically every webmaster has written, is "site name + site domain name." Such soft posts, messages, certainly no survival, almost all moderators are deleted. Good soft, not only to provide a survival of the outside chain, but also to provide the most basic readability, value, people feel that see is not a garbage. The author based on his experience in the project work, to write a good soft text summed up the following several points.

Point one: Clear the attention of users, highlight the professional value

The article is written for people to see, so first of all to clear the soft text to what level, what range of people to read, these people have what common concern and appeal. To find out the user's concern, the success of the half, followed by highlighting the professional value of soft text, that is, reading value is obvious, so that users do not see a pile of junk text and closed the page. For example, some IDC service providers to promote the article "the most simple and effective 2 kinds of blog promotion methods", "analysis of the use of micro-blog to promote the Notice", "How to make spiders like their own website", are targeted to a certain category of potential users, such as webmaster, to provide them with empirical knowledge. Such a soft text, sent to the forum, blog, there are very good clicks and survival value, but also may be included in the search engine. Soft text in the reader to provide relevant expertise at the same time, but also promote their own web site, is a way of winning. This kind of soft paper is the most successful and popular on the internet.

Point two: Switch user perspective, pull and user distance

Soft writing, it is best to stand in a user's point of view, about their use of a product process, the effectiveness of the results, as well as the use of experience. For example, the article "I postpartum how to lose weight 48 pounds", "I will use the cleansing oil every day", these soft articles belong to the "first person" of the personal style. Soft paper not only to describe the effectiveness of products, the use of methods, and more importantly, directly to tell readers the benefits of using the product. This soft text with "storytelling" characteristics, but just hit the target consumers, pull into and user distance, can produce persuasive, form marketing transformation. In addition, the soft text can also be used in the form of discussion drafts, evaluation drafts, highlighting product characteristics, to provide consumers with positive knowledge of products, use manuals and other information.

Point three: Hook up with hot news, catch the last bus

Hot news is often very attractive to attract people's attention, causing hot discussion, the click Rate is also higher. Therefore, when we write soft text, we can use more brain, open the idea, let soft wen and these hot news, entertainment celebrities, such as playing a ball. For example, "Cang Teacher breast cheat cheats", there are frequent occurrence of some "door" news, "Beast Beast Door", "Guo Meimei", "Micro Bo Open the door" and so on are optional materials. Baidu News source has a lot of such material can be selected and combined, these hot keyword search volume, often can bring a lot of traffic. However, these short-term news effects brought about by the traffic, how to link with the webmaster's own online business, the need to write a soft text more than a turn of effort.

In fact, writing soft article is a creative, professional work, the author does not like the process of mechanization, dogma, the law of the creation, but some experience still has reference value. Due to the haste of time, I summed up these and share with you, have the master also do please advise. This article by www.value800.cn Sunscreen webmaster Li Writing, in the A5 starting, reproduced please specify the source. Welcome everyone to do a more step of communication with me, my QQ number: 133686088. Thank you!